Baby monitor brands:Which brands are most popular in search?
In August 2026, Miku was the most searched among baby monitor brands worldwide, with an estimated 1.2M branded searches and 76.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the baby monitor brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miku, VTech, Nanit, Owlet. The figures are in the table below the chart.
View monthly share of search table
| Month | Miku | VTech | Nanit | Owlet | Angelcare |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 14.8% | 6.8% | 4.3% | 0.73% |
| Nov 2025 | 65.6% | 19.7% | 9.1% | 4.8% | 0.79% |
| Dec 2025 | 71.5% | 17.6% | 6.5% | 3.7% | 0.58% |
| Jan 2026 | 74.6% | 12.3% | 7.5% | 4.8% | 0.9% |
| Feb 2026 | 73.6% | 12.1% | 8.2% | 5.2% | 0.89% |
| Mar 2026 | 76.5% | 10.3% | 7% | 5.3% | 0.93% |
| Apr 2026 | 81.1% | 8.9% | 5.5% | 3.8% | 0.65% |
| May 2026 | 80.3% | 8.8% | 5.9% | 4.4% | 0.65% |
| Jun 2026 | 78.7% | 8.7% | 7.2% | 4.7% | 0.78% |
| Jul 2026 | 77.2% | 10.4% | 7% | 4.5% | 0.77% |
| Aug 2026 | 76.5% | 10.3% | 7% | 5.4% | 0.76% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 1.2M | 0% | -0.7 points | |
| 2, held 2nd | 10.3% | 165K | 0% | -0.1 points | |
| 3, held 3rd | 7% | 111K | +0.05% | -0.1 points | |
| 4, held 4th | 5.4% | 86.4K | +20.7% | +0.9 points | |
| 5, held 5th | 0.76% | 12.1K | 0% | 0 points |
1.
Miku76.5%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
VTech10.3%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Nanit7%
Held 3rd. 111K estimated branded searches, +0.05% vs prior month. Share -0.1 points.
4.
Owlet5.4%
Held 4th. 86.4K estimated branded searches, +20.7% vs prior month. Share +0.9 points.
0.76%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among baby monitor brands worldwide?
5 brands
In August 2026, Miku was the most searched among baby monitor brands worldwide, with an estimated 1.2M branded searches and 76.5% estimated Share of Search within this set. VTech is in 2nd place, 66.2 percentage points behind at 10.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Miku | 73.4% → 76.5% | 81.1%Apr 2026 | 65.6%Nov 2025 | 1st |
| VTech | 14.8% → 10.3% | 19.7%Nov 2025 | 8.7%Jun 2026 | 2nd |
| Nanit | 6.8% → 7% | 9.1%Nov 2025 | 5.5%Apr 2026 | 3rd |
| Owlet | 4.3% → 5.4% | 5.4%Aug 2026 | 3.7%Dec 2025 | 4th |
 Angelcare | 0.73% → 0.76% | 0.93%Mar 2026 | 0.58%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Miku’s estimated Share of Search among baby monitor brands worldwide increased from 73.4% to 76.5%.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby monitor brands worldwide decreased from 14.8% to 10.3%.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands worldwide increased from 4.3% to 5.4%.
- Across the 11 months ending August 2026, Miku’s estimated Share of Search among baby monitor brands worldwide peaked at 81.1% in April 2026 and was lowest at 65.6% in November 2025.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby monitor brands worldwide peaked at 19.7% in November 2025 and was lowest at 8.7% in June 2026.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands worldwide peaked at 9.1% in November 2025 and was lowest at 5.5% in April 2026.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands worldwide peaked at 5.4% in August 2026 and was lowest at 3.7% in December 2025.
- Across the 11 months ending August 2026, Nanit and Angelcare held steady: their estimated Share of Search among baby monitor brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for baby monitor brands worldwide in August 2026?
3 changes
In August 2026, Owlet gained estimated Share of Search among baby monitor brands worldwide, from 4.5% to 5.4%.
In August 2026, Miku lost estimated Share of Search among baby monitor brands worldwide, from 77.2% to 76.5%.
Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
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