Brandwave

How popular isOwlet in search?

In August 2026, there were an estimated 86.4K branded searches for Owlet worldwide which is up 20.8% over the last 11 months. Owlet holds 5.4% estimated Share of Search among baby monitor brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Miku76.5%
  2. VTech10.3%
  3. Nanit7%
  4. Owlet5.4%
  5. Angelcare0.76%
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Which baby monitor brands compete with Owlet?

Owlet against baby monitor brands worldwide, by month

Share of Search by month for Miku, VTech, Nanit, Owlet. The figures are in the table below the chart.

View monthly share of search table
MonthMikuVTechNanitOwletAngelcare
Oct 202573.4%14.8%6.8%4.3%0.73%
Nov 202565.6%19.7%9.1%4.8%0.79%
Dec 202571.5%17.6%6.5%3.7%0.58%
Jan 202674.6%12.3%7.5%4.8%0.9%
Feb 202673.6%12.1%8.2%5.2%0.89%
Mar 202676.5%10.3%7%5.3%0.93%
Apr 202681.1%8.9%5.5%3.8%0.65%
May 202680.3%8.8%5.9%4.4%0.65%
Jun 202678.7%8.7%7.2%4.7%0.78%
Jul 202677.2%10.4%7%4.5%0.77%
Aug 202676.5%10.3%7%5.4%0.76%
Sep 2026—————

  1. 1.Miku

    76.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.VTech

    10.3%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Nanit

    7%

    Held 3rd. 111K estimated branded searches, +0.05% vs prior month. Share -0.1 points.

  4. 4.Owlet

    5.4%

    Held 4th. 86.4K estimated branded searches, +20.7% vs prior month. Share +0.9 points.

  5. 5.Angelcare

    0.76%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Owlet and its closest rivals

How has branded search demand for Owlet changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Owlet worldwide rose from 71.6K to 86.4K.
  • Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands worldwide increased from 4.3% to 5.4%.
  • Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands worldwide peaked at 5.4% in August 2026 and was lowest at 3.7% in December 2025.

How did search popularity change for baby monitor brands worldwide in August 2026?

  1. In August 2026, Owlet gained estimated Share of Search among baby monitor brands worldwide, from 4.5% to 5.4%.

  2. In August 2026, Miku lost estimated Share of Search among baby monitor brands worldwide, from 77.2% to 76.5%.

  3. Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

Where does Owlet compete?

Owlet is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby monitor brands4th of 55.4%Shown above
Smart baby monitor brands2nd of 537.9%Show ranking

How is Owlet measured?

Brandwave collects information about searches that people make online using Owlet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • owlet baby monitor
  • owlet dream duo
  • owlet dream sight
  • owlet dream sock
  • owletcare com

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How the Brand Demand Index is measured

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