Nanit vs Owlet:Which is more popular by branded search?
In August 2026, Nanit had more branded searches than Owlet among smart baby monitor brands worldwide. Nanit was estimated to have 111K branded searches compared to Owlet’s 86.4K, and held a 48.8% Share of Search versus Owlet’s 37.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Nanit or Owlet?
Compare brands selling connected nursery cameras and baby monitors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nanit, Owlet. The figures are in the table below the chart.
View monthly share of search table
| Month | Nanit | Owlet | CuboAi | Babysense | Lollipop |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 32% | 8.7% | 6.7% | 2% |
| Nov 2025 | 54.1% | 28.7% | 9.3% | 6.1% | 1.7% |
| Dec 2025 | 53.8% | 30.7% | 7.8% | 5.9% | 1.7% |
| Jan 2026 | 50.4% | 32% | 9.9% | 6.2% | 1.5% |
| Feb 2026 | 51.4% | 32.4% | 9.2% | 5.7% | 1.3% |
| Mar 2026 | 47.5% | 36% | 7.1% | 7.9% | 1.5% |
| Apr 2026 | 50.2% | 34.5% | 8.2% | 5.8% | 1.4% |
| May 2026 | 48.1% | 35.8% | 8.6% | 6.2% | 1.3% |
| Jun 2026 | 51.1% | 33.3% | 9% | 5.3% | 1.3% |
| Jul 2026 | 51.2% | 33% | 9.1% | 5.3% | 1.3% |
| Aug 2026 | 48.8% | 37.9% | 7.2% | 4.9% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Nanit and Owlet comparison changed over the last 12 months?
3 findings
- Nanit was ahead of Owlet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among smart baby monitor brands worldwide moved from 50.6% to 48.8%, and its estimated monthly branded searches moved from 113K to 111K.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among smart baby monitor brands worldwide moved from 32% to 37.9%, and its estimated monthly branded searches moved from 71.6K to 86.4K.
How did search popularity change for smart baby monitor brands worldwide in August 2026?
2 changes
In August 2026, Owlet gained estimated Share of Search among smart baby monitor brands worldwide, from 33% to 37.9%.
In August 2026, Nanit lost estimated Share of Search among smart baby monitor brands worldwide, from 51.2% to 48.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Nanit’s and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.