How popular isOwlet in search?
In August 2026, there were an estimated 86.4K branded searches for Owlet worldwide which is up 20.8% over the last 11 months. Owlet holds 37.9% estimated Share of Search among smart baby monitor brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which smart baby monitor brands compete with Owlet?
Share of Search by month for Nanit, Owlet, CuboAi, Babysense. The figures are in the table below the chart.
View monthly share of search table
| Month | Nanit | Owlet | CuboAi | Babysense | Lollipop |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 32% | 8.7% | 6.7% | 2% |
| Nov 2025 | 54.1% | 28.7% | 9.3% | 6.1% | 1.7% |
| Dec 2025 | 53.8% | 30.7% | 7.8% | 5.9% | 1.7% |
| Jan 2026 | 50.4% | 32% | 9.9% | 6.2% | 1.5% |
| Feb 2026 | 51.4% | 32.4% | 9.2% | 5.7% | 1.3% |
| Mar 2026 | 47.5% | 36% | 7.1% | 7.9% | 1.5% |
| Apr 2026 | 50.2% | 34.5% | 8.2% | 5.8% | 1.4% |
| May 2026 | 48.1% | 35.8% | 8.6% | 6.2% | 1.3% |
| Jun 2026 | 51.1% | 33.3% | 9% | 5.3% | 1.3% |
| Jul 2026 | 51.2% | 33% | 9.1% | 5.3% | 1.3% |
| Aug 2026 | 48.8% | 37.9% | 7.2% | 4.9% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 111K | +0.05% | -2.5 points | |
| 2, held 2nd | 37.9% | 86.4K | +20.7% | +4.9 points | |
| 3, held 3rd | 7.2% | 16.4K | -17% | -1.9 points | |
| 4, held 4th | 4.9% | 11.2K | -2.6% | -0.4 points | |
| 5, held 5th | 1.3% | 2.9K | 0% | -0.1 points |
1.
Nanit48.8%
held 1st · 111K estimated branded searches · +0.05% vs prior month · -2.5 points
2.
Owlet37.9%
held 2nd · 86.4K estimated branded searches · +20.7% vs prior month · +4.9 points
3.
CuboAi7.2%
held 3rd · 16.4K estimated branded searches · -17% vs prior month · -1.9 points
4.9%
held 4th · 11.2K estimated branded searches · -2.6% vs prior month · -0.4 points
5.
Lollipop
1.3%
held 5th · 2.9K estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Owlet and its closest rivals
How has branded search demand for Owlet changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Owlet worldwide rose from 71.6K to 86.4K.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among smart baby monitor brands worldwide increased from 32% to 37.9%.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among smart baby monitor brands worldwide peaked at 37.9% in August 2026 and was lowest at 28.7% in November 2025.
How did search popularity change for smart baby monitor brands worldwide in August 2026?
5 changes
In August 2026, Owlet gained estimated Share of Search among smart baby monitor brands worldwide, from 33% to 37.9%.
In August 2026, Nanit lost estimated Share of Search among smart baby monitor brands worldwide, from 51.2% to 48.8%.
In August 2026, CuboAi lost estimated Share of Search among smart baby monitor brands worldwide, from 9.1% to 7.2%.
Estimated monthly branded searches for Lollipop worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Babysense worldwide fell 25.3% over 11 measured months, from 15K to 11.2K in August 2026.
How is Owlet measured?
Brandwave collects information about searches that people make online using Owlet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- owlet baby monitor
- owlet dream duo
- owlet dream sight
- owlet dream sock
- owletcare com
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Is Owlet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.