Infant Optics vs Owlet:Which is more popular?
In September 2026, Owlet had more branded searches than Infant Optics among baby monitor brands worldwide. Owlet had about 18,100 branded searches, while Infant Optics had 4,400. Owlet made up 1.1% of all baby monitor brand searches we track, and Infant Optics accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about baby monitor brands, Infant Optics appeared in all five answers and Owlet in three. Owlet was mentioned before Infant Optics in three out of five answers.
Who do people search for more?
Owlet, about 4 searches for every 1 for Infant Optics
Who does AI mention more?
Infant Optics, mentioned in every answer we collected
Who does AI recommend more?
Owlet, named ahead of Infant Optics in 3 of 5 answers
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Top baby monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Infant Optics appeared in all five answers. Owlet was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Owlet was listed before Infant Optics in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nanit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Infant Optics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eufy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Owlet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VTech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Angelcare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby monitor brands
5 answers
Asked ChatGPT
“Which baby monitor brand should I buy?”
Asked ChatGPT
“What are the best baby monitor brands?”
Asked ChatGPT
“What's the best baby monitor brand for checking baby sleep?”
Searched Google, AI Overview
“best baby monitor”
Searched Google, AI Overview
“baby monitor brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Infant Optics or Owlet more popular in search?
This chart shows how often people search Google for Infant Optics and Owlet by name. Each line represents a brand's share of searches for all seven baby monitor brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Owlet, Infant Optics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Miku | VTech | Nanit | Eufy | Owlet | Angelcare | Infant Optics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 20.6% | 3.6% | 0.88% | 1.1% | 0.72% | 0.32% |
| Nov 2025 | 65.1% | 26.5% | 4.8% | 1.2% | 1.2% | 0.79% | 0.43% |
| Dec 2025 | 70.2% | 23.6% | 3.5% | 0.85% | 1% | 0.57% | 0.31% |
| Jan 2026 | 75% | 17.6% | 3.7% | 1.1% | 1.4% | 0.91% | 0.33% |
| Feb 2026 | 74.6% | 17.5% | 4.5% | 1.1% | 1.1% | 0.9% | 0.33% |
| Mar 2026 | 77.1% | 15.6% | 3.8% | 0.94% | 1.1% | 0.94% | 0.42% |
| Apr 2026 | 81.3% | 12.9% | 3.3% | 0.8% | 0.8% | 0.66% | 0.29% |
| May 2026 | 80.7% | 13.5% | 3.3% | 0.8% | 0.8% | 0.65% | 0.29% |
| Jun 2026 | 78.4% | 14.5% | 3.9% | 1.2% | 0.95% | 0.78% | 0.35% |
| Jul 2026 | 76.7% | 16.4% | 3.8% | 1.1% | 0.93% | 0.76% | 0.34% |
| Aug 2026 | 76.8% | 16% | 3.8% | 1.1% | 1.1% | 0.76% | 0.34% |
| Sep 2026 | 77.3% | 15.7% | 3.8% | 1.1% | 1.1% | 0.63% | 0.28% |
How has the Infant Optics and Owlet comparison changed over the last 12 months?
3 findings
- Owlet was ahead of Infant Optics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Infant Optics’ share of searches among baby monitor brands worldwide moved from 0.32% to 0.28%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Owlet’s share of searches among baby monitor brands worldwide held steady at 1.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for baby monitor brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Infant Optics worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Infant Optics’ and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Infant Optics
1 branded search term
- infant optics
Owlet
1 branded search term
- owlet baby monitor
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