Brandwave

How popular isNanit in search?

In August 2026, there were an estimated 111K branded searches for Nanit worldwide which held steady over the last 11 months. Nanit holds 48.8% estimated Share of Search among smart baby monitor brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nanit48.8%
  2. Owlet37.9%
  3. CuboAi7.2%
  4. Babysense4.9%
  5. Lollipop1.3%
Nanit website (opens in a new tab)

Follow Nanit and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which smart baby monitor brands compete with Nanit?

Nanit against smart baby monitor brands worldwide, by month

Share of Search by month for Nanit, Owlet, CuboAi, Babysense. The figures are in the table below the chart.

View monthly share of search table
MonthNanitOwletCuboAiBabysenseLollipop
Oct 202550.6%32%8.7%6.7%2%
Nov 202554.1%28.7%9.3%6.1%1.7%
Dec 202553.8%30.7%7.8%5.9%1.7%
Jan 202650.4%32%9.9%6.2%1.5%
Feb 202651.4%32.4%9.2%5.7%1.3%
Mar 202647.5%36%7.1%7.9%1.5%
Apr 202650.2%34.5%8.2%5.8%1.4%
May 202648.1%35.8%8.6%6.2%1.3%
Jun 202651.1%33.3%9%5.3%1.3%
Jul 202651.2%33%9.1%5.3%1.3%
Aug 202648.8%37.9%7.2%4.9%1.3%
Sep 2026—————

  1. 1.Nanit

    48.8%

    held 1st · 111K estimated branded searches · +0.05% vs prior month · -2.5 points

  2. 2.Owlet

    37.9%

    held 2nd · 86.4K estimated branded searches · +20.7% vs prior month · +4.9 points

  3. 3.CuboAi

    7.2%

    held 3rd · 16.4K estimated branded searches · -17% vs prior month · -1.9 points

  4. 4.Babysense

    4.9%

    held 4th · 11.2K estimated branded searches · -2.6% vs prior month · -0.4 points

  5. 5.Lollipop

    1.3%

    held 5th · 2.9K estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Nanit and its closest rivals

How has branded search demand for Nanit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nanit worldwide held steady, from 113K to 111K.
  • Across the 11 months ending August 2026, Nanit’s estimated Share of Search among smart baby monitor brands worldwide decreased from 50.6% to 48.8%.
  • Across the 11 months ending August 2026, Nanit’s estimated Share of Search among smart baby monitor brands worldwide peaked at 54.1% in November 2025 and was lowest at 47.5% in March 2026.

How did search popularity change for smart baby monitor brands worldwide in August 2026?

  1. In August 2026, Owlet gained estimated Share of Search among smart baby monitor brands worldwide, from 33% to 37.9%.

  2. In August 2026, Nanit lost estimated Share of Search among smart baby monitor brands worldwide, from 51.2% to 48.8%.

  3. In August 2026, CuboAi lost estimated Share of Search among smart baby monitor brands worldwide, from 9.1% to 7.2%.

  4. Estimated monthly branded searches for Lollipop worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Babysense worldwide fell 25.3% over 11 measured months, from 15K to 11.2K in August 2026.

How is Nanit measured?

Brandwave collects information about searches that people make online using Nanit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • nanit
  • nanit baby monitor
  • nanit com
  • nanit flex
  • nanit pro

Do you work for Nanit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Nanit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record