How popular isNanit in search?
In August 2026, there were an estimated 111K branded searches for Nanit worldwide which held steady over the last 11 months. Nanit holds 7% estimated Share of Search among baby monitor brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which baby monitor brands compete with Nanit?
Share of Search by month for Miku, VTech, Nanit, Owlet. The figures are in the table below the chart.
View monthly share of search table
| Month | Miku | VTech | Nanit | Owlet | Angelcare |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 14.8% | 6.8% | 4.3% | 0.73% |
| Nov 2025 | 65.6% | 19.7% | 9.1% | 4.8% | 0.79% |
| Dec 2025 | 71.5% | 17.6% | 6.5% | 3.7% | 0.58% |
| Jan 2026 | 74.6% | 12.3% | 7.5% | 4.8% | 0.9% |
| Feb 2026 | 73.6% | 12.1% | 8.2% | 5.2% | 0.89% |
| Mar 2026 | 76.5% | 10.3% | 7% | 5.3% | 0.93% |
| Apr 2026 | 81.1% | 8.9% | 5.5% | 3.8% | 0.65% |
| May 2026 | 80.3% | 8.8% | 5.9% | 4.4% | 0.65% |
| Jun 2026 | 78.7% | 8.7% | 7.2% | 4.7% | 0.78% |
| Jul 2026 | 77.2% | 10.4% | 7% | 4.5% | 0.77% |
| Aug 2026 | 76.5% | 10.3% | 7% | 5.4% | 0.76% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 1.2M | 0% | -0.7 points | |
| 2, held 2nd | 10.3% | 165K | 0% | -0.1 points | |
| 3, held 3rd | 7% | 111K | +0.05% | -0.1 points | |
| 4, held 4th | 5.4% | 86.4K | +20.7% | +0.9 points | |
| 5, held 5th | 0.76% | 12.1K | 0% | 0 points |
1.
Miku76.5%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
VTech10.3%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Nanit7%
Held 3rd. 111K estimated branded searches, +0.05% vs prior month. Share -0.1 points.
4.
Owlet5.4%
Held 4th. 86.4K estimated branded searches, +20.7% vs prior month. Share +0.9 points.
0.76%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Nanit and its closest rivals
How has branded search demand for Nanit changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nanit worldwide held steady, from 113K to 111K.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands worldwide peaked at 9.1% in November 2025 and was lowest at 5.5% in April 2026.
How did search popularity change for baby monitor brands worldwide in August 2026?
3 changes
In August 2026, Owlet gained estimated Share of Search among baby monitor brands worldwide, from 4.5% to 5.4%.
In August 2026, Miku lost estimated Share of Search among baby monitor brands worldwide, from 77.2% to 76.5%.
Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
Where does Nanit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby monitor brands | 3rd of 5 | 7% | Shown above |
| Smart baby monitor brands | 1st of 5 | 48.8% | Show ranking |
How is Nanit measured?
Brandwave collects information about searches that people make online using Nanit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- nanit
- nanit baby monitor
- nanit com
- nanit flex
- nanit pro
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Is Nanit your brand?
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