Brandwave

Infant Optics vs Nanit:Which is more popular?

In September 2026, Nanit had more branded searches than Infant Optics among baby monitor brands worldwide. Nanit had about 60,500 branded searches, while Infant Optics had 4,400. Nanit made up 3.8% of all baby monitor brand searches we track, and Infant Optics accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about baby monitor brands, both Infant Optics and Nanit appeared in all five answers. Nanit was mentioned before Infant Optics in three out of five answers.

Among baby monitor brands worldwide in September 2026

Who do people search for more?

Nanit, about 14 searches for every 1 for Infant Optics

Nanit 60.5K searchesInfant Optics 4.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Infant Optics in 5 of 5Nanit in 5 of 5

Who does AI recommend more?

Nanit, named ahead of Infant Optics in 3 of 5 answers

Nanit first in 3Infant Optics first in 2

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Top baby monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Infant Optics and Nanit showed up in all five answers. Nanit was listed before Infant Optics in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nanit1st
  2. Infant Optics2nd
  3. Owlet3rd
  4. Eufy4th
  5. VTech5th
  6. Miku6th
  7. Angelcare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nanit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infant Optics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owlet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VTech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Angelcare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby monitor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Infant Optics or Nanit more popular in search?

This chart shows how often people search Google for Infant Optics and Nanit by name. Each line represents a brand's share of searches for all seven baby monitor brands we track, month by month, from English-language searches worldwide.

Infant Optics and Nanit among baby monitor brands worldwide, by month

Share of searches by month for Nanit, Infant Optics. The figures are in the table below the chart.

View monthly share of searches table
MonthMikuVTechNanitEufyOwletAngelcareInfant Optics
Oct 202572.8%20.6%3.6%0.88%1.1%0.72%0.32%
Nov 202565.1%26.5%4.8%1.2%1.2%0.79%0.43%
Dec 202570.2%23.6%3.5%0.85%1%0.57%0.31%
Jan 202675%17.6%3.7%1.1%1.4%0.91%0.33%
Feb 202674.6%17.5%4.5%1.1%1.1%0.9%0.33%
Mar 202677.1%15.6%3.8%0.94%1.1%0.94%0.42%
Apr 202681.3%12.9%3.3%0.8%0.8%0.66%0.29%
May 202680.7%13.5%3.3%0.8%0.8%0.65%0.29%
Jun 202678.4%14.5%3.9%1.2%0.95%0.78%0.35%
Jul 202676.7%16.4%3.8%1.1%0.93%0.76%0.34%
Aug 202676.8%16%3.8%1.1%1.1%0.76%0.34%
Sep 202677.3%15.7%3.8%1.1%1.1%0.63%0.28%

How has the Infant Optics and Nanit comparison changed over the last 12 months?

3 findings
  • Nanit was ahead of Infant Optics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Infant Optics’ share of searches among baby monitor brands worldwide moved from 0.32% to 0.28%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Nanit’s share of searches among baby monitor brands worldwide moved from 3.6% to 3.8%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for baby monitor brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Infant Optics worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Infant Optics’ and Nanit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Infant Optics

1 branded search term

  • infant optics

Nanit

1 branded search term

  • nanit

How the Brand Demand Index is measured

Other head-to-heads among baby monitor brands

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