Brandwave

How popular isVTech in search?

In August 2026, there were an estimated 165K branded searches for VTech worldwide which is down 32.9% over the last 11 months. VTech holds 10.3% estimated Share of Search among baby monitor brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Miku76.5%
  2. VTech10.3%
  3. Nanit7%
  4. Owlet5.4%
  5. Angelcare0.76%
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Which baby monitor brands compete with VTech?

VTech against baby monitor brands worldwide, by month

Share of Search by month for Miku, VTech, Nanit, Owlet. The figures are in the table below the chart.

View monthly share of search table
MonthMikuVTechNanitOwletAngelcare
Oct 202573.4%14.8%6.8%4.3%0.73%
Nov 202565.6%19.7%9.1%4.8%0.79%
Dec 202571.5%17.6%6.5%3.7%0.58%
Jan 202674.6%12.3%7.5%4.8%0.9%
Feb 202673.6%12.1%8.2%5.2%0.89%
Mar 202676.5%10.3%7%5.3%0.93%
Apr 202681.1%8.9%5.5%3.8%0.65%
May 202680.3%8.8%5.9%4.4%0.65%
Jun 202678.7%8.7%7.2%4.7%0.78%
Jul 202677.2%10.4%7%4.5%0.77%
Aug 202676.5%10.3%7%5.4%0.76%
Sep 2026—————

  1. 1.Miku

    76.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.VTech

    10.3%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Nanit

    7%

    Held 3rd. 111K estimated branded searches, +0.05% vs prior month. Share -0.1 points.

  4. 4.Owlet

    5.4%

    Held 4th. 86.4K estimated branded searches, +20.7% vs prior month. Share +0.9 points.

  5. 5.Angelcare

    0.76%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between VTech and its closest rivals

How has branded search demand for VTech changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for VTech worldwide fell from 246K to 165K.
  • Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby monitor brands worldwide decreased from 14.8% to 10.3%.
  • Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby monitor brands worldwide peaked at 19.7% in November 2025 and was lowest at 8.7% in June 2026.

How did search popularity change for baby monitor brands worldwide in August 2026?

  1. In August 2026, Owlet gained estimated Share of Search among baby monitor brands worldwide, from 4.5% to 5.4%.

  2. In August 2026, Miku lost estimated Share of Search among baby monitor brands worldwide, from 77.2% to 76.5%.

  3. Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

Where does VTech compete?

VTech is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids tablets4th of 60.04%Show ranking
Baby monitor brands2nd of 510.3%Shown above
Baby toys2nd of 632.3%Show ranking

How is VTech measured?

Brandwave collects information about searches that people make online using VTech’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vtech

Do you work for VTech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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