Manhattan Toy vs VTech:Which is more popular by branded search?
In August 2026, VTech had more branded searches than Manhattan Toy among baby toys worldwide. VTech was estimated to have 165K branded searches compared to Manhattan Toy’s 6.6K, and held a 32.3% Share of Search versus Manhattan Toy’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Manhattan Toy or VTech?
Compare the baby toys shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VTech, Manhattan Toy. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | VTech | Skip Hop | Bright Starts | Manhattan Toy | Lamaze |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 38.7% | 7.8% | 4.3% | 1% | 0.85% |
| Nov 2025 | 52.6% | 35.2% | 7.1% | 3.2% | 1.2% | 0.77% |
| Dec 2025 | 53.1% | 35.5% | 5.8% | 3.9% | 0.96% | 0.64% |
| Jan 2026 | 49.6% | 33.1% | 10% | 5.5% | 1.1% | 0.73% |
| Feb 2026 | 44.4% | 36.5% | 10.9% | 6% | 1.2% | 0.97% |
| Mar 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Apr 2026 | 49.5% | 33.2% | 10% | 5.4% | 1.1% | 0.88% |
| May 2026 | 49.9% | 33.5% | 10.1% | 4.5% | 1.1% | 0.89% |
| Jun 2026 | 48.1% | 32.3% | 11.9% | 5.3% | 1.3% | 1.1% |
| Jul 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Aug 2026 | 48.2% | 32.3% | 11.8% | 5.3% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Manhattan Toy and VTech comparison changed over the last 12 months?
3 findings
- VTech was ahead of Manhattan Toy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Manhattan Toy’s estimated Share of Search among baby toys worldwide moved from 1% to 1.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby toys worldwide moved from 38.7% to 32.3%, and its estimated monthly branded searches moved from 246K to 165K.
How each brand is measured
Brandwave collects information about searches that people make online using Manhattan Toy’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Manhattan Toy
1 branded search term
- manhattan toy
VTech
1 branded search term
- vtech
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.