Fisher-Price vs Manhattan Toy:Which is searched more?
In August 2026, Fisher-Price had more branded searches than Manhattan Toy among baby toys worldwide. Fisher-Price was estimated to have 246K branded searches compared to Manhattan Toy’s 6.6K, and held a 48.1% Share of Search versus Manhattan Toy’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fisher-Price or Manhattan Toy?
Compare the baby toys shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher-Price, Manhattan Toy. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Manhattan Toy |
|---|---|---|
| Oct 2025 | 47.3% | 1% |
| Nov 2025 | 52.6% | 1.2% |
| Dec 2025 | 53.1% | 0.96% |
| Jan 2026 | 49.6% | 1.1% |
| Feb 2026 | 44.4% | 1.2% |
| Mar 2026 | 49.3% | 1.3% |
| Apr 2026 | 49.4% | 1.1% |
| May 2026 | 49.9% | 1.1% |
| Jun 2026 | 48.1% | 1.3% |
| Jul 2026 | 49.3% | 1.3% |
| Aug 2026 | 48.1% | 1.3% |
| Sep 2026 | — | — |
How has the Fisher-Price and Manhattan Toy comparison changed over the last 12 months?
3 findings
- Fisher-Price was ahead of Manhattan Toy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby toys worldwide moved from 47.3% to 48.1%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Manhattan Toy’s estimated Share of Search among baby toys worldwide moved from 1% to 1.3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for baby toys worldwide in August 2026?
1 change
In August 2026, Fisher-Price lost estimated Share of Search among baby toys worldwide, from 49.3% to 48.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Fisher-Price’s and Manhattan Toy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher-Price
1 branded search term
- fisher price
Manhattan Toy
1 branded search term
- manhattan toy
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