How popular isBright Starts in search?
In August 2026, there were an estimated 27.1K branded searches for Bright Starts worldwide which held steady over the last 11 months. Bright Starts holds 5.3% estimated Share of Search among baby toys worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fisher-Price48.2%
VTech32.3%
Skip Hop11.8%
Bright Starts5.3%
Manhattan Toy1.3%- Lamaze1.1%
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Which baby toys compete with Bright Starts?
Share of Search by month for Fisher-Price, VTech, Skip Hop, Bright Starts. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | VTech | Skip Hop | Bright Starts | Manhattan Toy | Lamaze |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 38.7% | 7.8% | 4.3% | 1% | 0.85% |
| Nov 2025 | 52.6% | 35.2% | 7.1% | 3.2% | 1.2% | 0.77% |
| Dec 2025 | 53.1% | 35.5% | 5.8% | 3.9% | 0.96% | 0.64% |
| Jan 2026 | 49.6% | 33.1% | 10% | 5.5% | 1.1% | 0.73% |
| Feb 2026 | 44.4% | 36.5% | 10.9% | 6% | 1.2% | 0.97% |
| Mar 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Apr 2026 | 49.5% | 33.2% | 10% | 5.4% | 1.1% | 0.88% |
| May 2026 | 49.9% | 33.5% | 10.1% | 4.5% | 1.1% | 0.89% |
| Jun 2026 | 48.1% | 32.3% | 11.9% | 5.3% | 1.3% | 1.1% |
| Jul 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Aug 2026 | 48.2% | 32.3% | 11.8% | 5.3% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 246K | 0% | -1.2 points | |
| 2, held 2nd | 32.3% | 165K | 0% | -0.8 points | |
| 3, held 3rd | 11.8% | 60.5K | +22.2% | +1.9 points | |
| 4, held 4th | 5.3% | 27.1K | 0% | -0.1 points | |
| 5, held 5th | 1.3% | 6.6K | 0% | 0 points | |
| 6, held 6th | 1.1% | 5.4K | +22.7% | +0.2 points |
48.2%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.
2.
VTech32.3%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.8 points.
3.
Skip Hop11.8%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.
5.3%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.Lamaze
1.1%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
Compare search popularity between Bright Starts and its closest rivals
- Bright Starts vs VTech: compare search popularity
- Bright Starts vs Skip Hop: compare search popularity
- Bright Starts vs Manhattan Toy: compare search popularity
- Bright Starts vs Lamaze: compare search popularity
- Compare Bright Starts with any brand
How has branded search demand for Bright Starts changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bright Starts worldwide held steady at 27.1K.
- Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby toys worldwide increased from 4.3% to 5.3%.
- Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby toys worldwide peaked at 6% in February 2026 and was lowest at 3.2% in November 2025.
How did search popularity change for baby toys worldwide in August 2026?
3 changes
In August 2026, Skip Hop gained estimated Share of Search among baby toys worldwide, from 9.9% to 11.8%.
In August 2026, Fisher-Price lost estimated Share of Search among baby toys worldwide, from 49.3% to 48.2%.
In August 2026, VTech lost estimated Share of Search among baby toys worldwide, from 33.1% to 32.3%.
Where does Bright Starts compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby play mats | 5th of 6 | 1.1% | Show ranking |
| Baby bouncers | 5th of 6 | 2.9% | Show ranking |
| Baby toys | 4th of 6 | 5.3% | Shown above |
How is Bright Starts measured?
Brandwave collects information about searches that people make online using Bright Starts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bright starts
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Is Bright Starts your brand?
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