How popular isBright Starts in search?
In August 2026, there were an estimated 27.1K branded searches for Bright Starts worldwide which held steady over the last 11 months. Bright Starts holds 2.9% estimated Share of Search among baby bouncers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chicco50.2%
Fisher-Price26%
Ergobaby11.6%
BabyBjorn7.8%
Bright Starts2.9%- 4moms1.6%
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Which baby bouncers compete with Bright Starts?
Share of Search by month for Chicco, Fisher-Price, Ergobaby, BabyBjorn, Bright Starts. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Fisher-Price | Ergobaby | BabyBjorn | Bright Starts | 4moms |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 31.1% | 9.3% | 9.3% | 2.8% | 2.3% |
| Nov 2025 | 44.9% | 36.4% | 7.3% | 7.3% | 2.2% | 1.8% |
| Dec 2025 | 39.8% | 41.8% | 6.9% | 6.9% | 3.1% | 1.7% |
| Jan 2026 | 45.2% | 30.7% | 9.2% | 9.2% | 3.4% | 2.3% |
| Feb 2026 | 47.7% | 25.6% | 11.5% | 9.4% | 3.5% | 2.3% |
| Mar 2026 | 49.7% | 27.2% | 10% | 8.2% | 3% | 2% |
| Apr 2026 | 49% | 26.4% | 11.8% | 7.9% | 2.9% | 1.9% |
| May 2026 | 48.9% | 26.9% | 12% | 8.1% | 2.4% | 1.6% |
| Jun 2026 | 49% | 25.4% | 11.5% | 9.4% | 2.8% | 1.9% |
| Jul 2026 | 45.1% | 28.6% | 12.8% | 8.6% | 3.2% | 1.7% |
| Aug 2026 | 50.2% | 26% | 11.6% | 7.8% | 2.9% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 475K | +22.5% | +5.1 points | |
| 2, held 2nd | 26% | 246K | 0% | -2.6 points | |
| 3, held 3rd | 11.6% | 110K | 0% | -1.2 points | |
| 4, held 4th | 7.8% | 74K | 0% | -0.8 points | |
| 5, held 5th | 2.9% | 27.1K | 0% | -0.3 points | |
| 6, held 6th | 1.6% | 14.8K | 0% | -0.2 points |
1.
50.2%
Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.
26%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.6 points.
3.
Ergobaby11.6%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.2 points.
7.8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.9%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.4moms
1.6%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Bright Starts and its closest rivals
How has branded search demand for Bright Starts changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bright Starts worldwide held steady at 27.1K.
- Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby bouncers worldwide peaked at 3.5% in February 2026 and was lowest at 2.2% in November 2025.
How did search popularity change for baby bouncers worldwide in August 2026?
5 changes
In August 2026, Chicco gained estimated Share of Search among baby bouncers worldwide, from 45.1% to 50.2%.
In August 2026, Fisher-Price lost estimated Share of Search among baby bouncers worldwide, from 28.6% to 26%.
In August 2026, Ergobaby lost estimated Share of Search among baby bouncers worldwide, from 12.8% to 11.6%.
In August 2026, BabyBjorn lost estimated Share of Search among baby bouncers worldwide, from 8.6% to 7.8%.
Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
Where does Bright Starts compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby play mats | 5th of 6 | 1.1% | Show ranking |
| Baby bouncers | 5th of 6 | 2.9% | Shown above |
| Baby toys | 4th of 6 | 5.3% | Show ranking |
How is Bright Starts measured?
Brandwave collects information about searches that people make online using Bright Starts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bright starts
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Is Bright Starts your brand?
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