Bright Starts vs Lamaze:Which is more popular by branded search?
In August 2026, Bright Starts had more branded searches than Lamaze among baby toys worldwide. Bright Starts was estimated to have 27.1K branded searches compared to Lamaze’s 5.4K, and held a 5.3% Share of Search versus Lamaze’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bright Starts or Lamaze?
Compare the baby toys shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bright Starts, Lamaze. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | VTech | Skip Hop | Bright Starts | Manhattan Toy | Lamaze |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 38.7% | 7.8% | 4.3% | 1% | 0.85% |
| Nov 2025 | 52.6% | 35.2% | 7.1% | 3.2% | 1.2% | 0.77% |
| Dec 2025 | 53.1% | 35.5% | 5.8% | 3.9% | 0.96% | 0.64% |
| Jan 2026 | 49.6% | 33.1% | 10% | 5.5% | 1.1% | 0.73% |
| Feb 2026 | 44.4% | 36.5% | 10.9% | 6% | 1.2% | 0.97% |
| Mar 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Apr 2026 | 49.5% | 33.2% | 10% | 5.4% | 1.1% | 0.88% |
| May 2026 | 49.9% | 33.5% | 10.1% | 4.5% | 1.1% | 0.89% |
| Jun 2026 | 48.1% | 32.3% | 11.9% | 5.3% | 1.3% | 1.1% |
| Jul 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Aug 2026 | 48.2% | 32.3% | 11.8% | 5.3% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bright Starts and Lamaze comparison changed over the last 12 months?
3 findings
- Bright Starts was ahead of Lamaze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby toys worldwide moved from 4.3% to 5.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Lamaze’s estimated Share of Search among baby toys worldwide moved from 0.85% to 1.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for baby toys worldwide in August 2026?
0 changes
Neither Bright Starts nor Lamaze moved beyond provider rounding among baby toys in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bright Starts’ and Lamaze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bright Starts
1 branded search term
- bright starts
Lamaze
1 branded search term
- lamaze toys
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.