Brandwave

How popular isBright Starts in search?

In August 2026, there were an estimated 27.1K branded searches for Bright Starts worldwide which held steady over the last 11 months. Bright Starts holds 1.1% estimated Share of Search among baby play mats worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Infantino71.9%
  2. Munchkin14.5%
  3. Fisher-Price9.7%
  4. Skip Hop2.4%
  5. Bright Starts1.1%
  6. Tiny Love0.58%
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Where does Bright Starts compete?

Bright Starts is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats5th of 61.1%Shown below
Baby bouncers5th of 62.9%Show ranking
Baby toys4th of 65.3%Show ranking

Which baby play mats compete with Bright Starts?

Bright Starts against baby play mats worldwide, by month

Share of Search by month for Infantino, Munchkin, Fisher-Price, Skip Hop, Bright Starts. The figures are in the table below the chart.

View monthly share of search table
MonthInfantinoMunchkinFisher-PriceSkip HopBright StartsTiny Love
Oct 20259.6%47.9%32%5.3%2.9%2.4%
Nov 20258.2%40.9%40.9%5.5%2.5%2%
Dec 202523.1%34.6%34.6%3.8%2.5%1.4%
Jan 202611.3%46.3%30.9%6.2%3.4%1.9%
Feb 202614.2%47.6%26%6.4%3.5%2.3%
Mar 202613.4%44.9%30%6%3.3%2.2%
Apr 202613.4%44.9%30%6%3.3%2.2%
May 202616.1%43.9%29.3%5.9%2.6%2.2%
Jun 202669.6%17.1%9.3%2.3%1%0.69%
Jul 202689.7%5.4%3.6%0.73%0.4%0.22%
Aug 202671.9%14.5%9.7%2.4%1.1%0.58%
Sep 2026——————

  1. 1.Infantino

    71.9%

    Held 1st. 1.8M estimated branded searches, -70.1% vs prior month. Share -17.8 points.

  2. 2.Munchkin

    14.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +9.1 points.

  3. 3.Fisher-Price

    9.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +6.1 points.

  4. 4.Skip Hop

    2.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Bright Starts

    1.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Tiny Love

    0.58%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Bright Starts and its closest rivals

How has branded search demand for Bright Starts changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bright Starts worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby play mats worldwide decreased from 2.9% to 1.1%.
  • Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby play mats worldwide peaked at 3.5% in February 2026 and was lowest at 0.4% in July 2026.

How did search popularity change for baby play mats worldwide in August 2026?

  1. In August 2026, Munchkin gained estimated Share of Search among baby play mats worldwide, from 5.4% to 14.5%.

  2. In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%.

  3. In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%.

  4. In August 2026, Bright Starts gained estimated Share of Search among baby play mats worldwide, from 0.4% to 1.1%.

  5. In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%.

  6. Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

How is Bright Starts measured?

Brandwave collects information about searches that people make online using Bright Starts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bright starts

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How the Brand Demand Index is measured

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