Brandwave

Baby play mats:Which brands are most popular in search?

In August 2026, Infantino was the most searched among baby play mats worldwide, with an estimated 1.8M branded searches and 71.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Infantino71.9%
  2. Munchkin14.5%
  3. Fisher-Price9.7%
  4. Skip Hop2.4%
  5. Bright Starts1.1%
  6. Tiny Love0.58%

Follow baby play mats and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the baby play mats people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby play mats worldwide, by month

Share of Search by month for Infantino, Munchkin, Fisher-Price, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthInfantinoMunchkinFisher-PriceSkip HopBright StartsTiny Love
Oct 20259.6%47.9%32%5.3%2.9%2.4%
Nov 20258.2%40.9%40.9%5.5%2.5%2%
Dec 202523.1%34.6%34.6%3.8%2.5%1.4%
Jan 202611.3%46.3%30.9%6.2%3.4%1.9%
Feb 202614.2%47.6%26%6.4%3.5%2.3%
Mar 202613.4%44.9%30%6%3.3%2.2%
Apr 202613.4%44.9%30%6%3.3%2.2%
May 202616.1%43.9%29.3%5.9%2.6%2.2%
Jun 202669.6%17.1%9.3%2.3%1%0.69%
Jul 202689.7%5.4%3.6%0.73%0.4%0.22%
Aug 202671.9%14.5%9.7%2.4%1.1%0.58%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Infantino

    71.9%

    Held 1st. 1.8M estimated branded searches, -70.1% vs prior month. Share -17.8 points.

  2. 2.Munchkin

    14.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +9.1 points.

  3. 3.Fisher-Price

    9.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +6.1 points.

  4. 4.Skip Hop

    2.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Bright Starts

    1.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Tiny Love

    0.58%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among baby play mats worldwide?

In August 2026, Infantino was the most searched among baby play mats worldwide, with an estimated 1.8M branded searches and 71.9% estimated Share of Search within this set. Munchkin is in 2nd place, 57.4 percentage points behind at 14.5% Share of Search.

Global baby play mats, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Infantino9.6% → 71.9%89.7%Jul 20268.2%Nov 20253rd → 1st
Munchkin47.9% → 14.5%47.9%Oct 20255.4%Jul 20261st → 2nd
Fisher-Price32% → 9.7%40.9%Nov 20253.6%Jul 20262nd → 3rd
Skip Hop5.3% → 2.4%6.4%Feb 20260.73%Jul 20264th
Bright Starts2.9% → 1.1%3.5%Feb 20260.4%Jul 20265th
Tiny Love2.4% → 0.58%2.4%Oct 20250.22%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Infantino’s estimated Share of Search among baby play mats worldwide increased from 9.6% to 71.9%.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby play mats worldwide decreased from 47.9% to 14.5%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide decreased from 32% to 9.7%.
  • Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby play mats worldwide decreased from 5.3% to 2.4%.
  • Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby play mats worldwide decreased from 2.9% to 1.1%.
  • Across the 11 months ending August 2026, Tiny Love’s estimated Share of Search among baby play mats worldwide decreased from 2.4% to 0.58%.
  • Across the 11 months ending August 2026, Infantino’s estimated Share of Search among baby play mats worldwide peaked at 89.7% in July 2026 and was lowest at 8.2% in November 2025.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby play mats worldwide peaked at 47.9% in October 2025 and was lowest at 5.4% in July 2026.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide peaked at 40.9% in November 2025 and was lowest at 3.6% in July 2026.
  • Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby play mats worldwide peaked at 6.4% in February 2026 and was lowest at 0.73% in July 2026.
  • Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby play mats worldwide peaked at 3.5% in February 2026 and was lowest at 0.4% in July 2026.
  • Across the 11 months ending August 2026, Tiny Love’s estimated Share of Search among baby play mats worldwide peaked at 2.4% in October 2025 and was lowest at 0.22% in July 2026.
  • Across the 11 months ending August 2026, Infantino rose from 3rd to 1st among baby play mats worldwide.
  • Across the 11 months ending August 2026, Munchkin fell from 1st to 2nd among baby play mats worldwide.
  • Across the 11 months ending August 2026, Fisher-Price fell from 2nd to 3rd among baby play mats worldwide.

How did search popularity change for baby play mats worldwide in August 2026?

  1. In August 2026, Munchkin gained estimated Share of Search among baby play mats worldwide, from 5.4% to 14.5%.

  2. In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%.

  3. In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%.

  4. In August 2026, Bright Starts gained estimated Share of Search among baby play mats worldwide, from 0.4% to 1.1%.

  5. In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%.

  6. Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free