Brandwave

How popular isFisher-Price in search?

In August 2026, there were an estimated 246K branded searches for Fisher-Price worldwide which is down 18.3% over the last 11 months. Fisher-Price holds 9.7% estimated Share of Search among baby play mats worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Infantino71.9%
  2. Munchkin14.5%
  3. Fisher-Price9.7%
  4. Skip Hop2.4%
  5. Bright Starts1.1%
  6. Tiny Love0.58%
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Which baby play mats compete with Fisher-Price?

Fisher-Price against baby play mats worldwide, by month

Share of Search by month for Infantino, Munchkin, Fisher-Price, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthInfantinoMunchkinFisher-PriceSkip HopBright StartsTiny Love
Oct 20259.6%47.9%32%5.3%2.9%2.4%
Nov 20258.2%40.9%40.9%5.5%2.5%2%
Dec 202523.1%34.6%34.6%3.8%2.5%1.4%
Jan 202611.3%46.3%30.9%6.2%3.4%1.9%
Feb 202614.2%47.6%26%6.4%3.5%2.3%
Mar 202613.4%44.9%30%6%3.3%2.2%
Apr 202613.4%44.9%30%6%3.3%2.2%
May 202616.1%43.9%29.3%5.9%2.6%2.2%
Jun 202669.6%17.1%9.3%2.3%1%0.69%
Jul 202689.7%5.4%3.6%0.73%0.4%0.22%
Aug 202671.9%14.5%9.7%2.4%1.1%0.58%
Sep 2026——————

  1. 1.Infantino

    71.9%

    Held 1st. 1.8M estimated branded searches, -70.1% vs prior month. Share -17.8 points.

  2. 2.Munchkin

    14.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +9.1 points.

  3. 3.Fisher-Price

    9.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +6.1 points.

  4. 4.Skip Hop

    2.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Bright Starts

    1.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Tiny Love

    0.58%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Fisher-Price and its closest rivals

How has branded search demand for Fisher-Price changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fisher-Price worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide decreased from 32% to 9.7%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide peaked at 40.9% in November 2025 and was lowest at 3.6% in July 2026.
  • Across the 11 months ending August 2026, Fisher-Price fell from 2nd to 3rd among baby play mats worldwide.

How did search popularity change for baby play mats worldwide in August 2026?

  1. In August 2026, Munchkin gained estimated Share of Search among baby play mats worldwide, from 5.4% to 14.5%.

  2. In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%.

  3. In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%.

  4. In August 2026, Bright Starts gained estimated Share of Search among baby play mats worldwide, from 0.4% to 1.1%.

  5. In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%.

  6. Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

Where does Fisher-Price compete?

Fisher-Price is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats3rd of 69.7%Shown above
Baby bouncers2nd of 626%Show ranking
Baby rockers2nd of 626.7%Show ranking
Baby bath tubs2nd of 635.8%Show ranking
Metal detector brands1st of 539.1%Show ranking
Baby toys1st of 648.2%Show ranking

How is Fisher-Price measured?

Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher price

How the Brand Demand Index is measured

Who owns Fisher-Price?

Fisher-Price is owned by Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide.

Do you work for Fisher-Price? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

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