Brandwave

Dollhouse brands:Which are searched most?

In September 2026, Fisher-Price was the most searched among dollhouse brands worldwide, with an estimated 246K branded searches and 39.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fisher-Price39.5%
  2. Little Tikes26.5%
  3. Melissa & Doug21.7%
  4. Hape6.5%
  5. KidKraft2.9%
  6. Plan Toys2.9%

Follow dollhouse brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the dollhouse brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dollhouse brands worldwide, by month

Share of Search by month for Fisher-Price, Little Tikes, Melissa & Doug, Hape, KidKraft, Plan Toys. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceLittle TikesMelissa & DougHapeKidKraftPlan Toys
Oct 202545.2%20.3%20.3%7.4%4.1%2.7%
Nov 202545.7%16.8%25%6.1%4.1%2.3%
Dec 202547.9%17.6%21.5%6.4%4.3%2.4%
Jan 202649.5%18.1%18.2%8.1%3.7%2.4%
Feb 202642.5%23.3%19.2%8.6%3.8%2.6%
Mar 202641.6%22.8%18.6%8.4%5.6%3.1%
Apr 202643.2%23.7%16%8.7%5.8%2.6%
May 202641.5%27.8%15.3%8.3%4.6%2.5%
Jun 202639.9%26.8%18%8%4.4%2.9%
Jul 202643.2%23.7%19.4%7.1%3.9%2.6%
Aug 202641.5%22.8%22.8%6.8%3.1%3.1%
Sep 202639.5%26.5%21.7%6.5%2.9%2.9%

This month’s ranking, September 2026

  1. 1.Fisher-Price

    39.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Little Tikes

    26.5%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  3. 3.Melissa & Doug

    21.7%

    Moved from 2nd to 3rd. 135K estimated branded searches, +0.07% vs prior month. Share -1.1 points.

  4. 4.Hape

    6.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.KidKraft

    2.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Plan Toys

    2.9%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among dollhouse brands worldwide?

In September 2026, Fisher-Price was the most searched among dollhouse brands worldwide, with an estimated 246K branded searches and 39.5% estimated Share of Search within this set. Little Tikes is in 2nd place, 13 percentage points behind at 26.5% Share of Search.

Global dollhouse brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher-Price45.2% → 39.5%49.5%Jan 202639.5%Sep 20261st
Little Tikes20.3% → 26.5%27.8%May 202616.8%Nov 20253rd → 2nd
Melissa & Doug20.3% → 21.7%25%Nov 202515.3%May 20262nd → 3rd
Hape7.4% → 6.5%8.7%Apr 20266.1%Nov 20254th
KidKraft4.1% → 2.9%5.8%Apr 20262.9%Sep 20265th
Plan Toys2.7% → 2.9%3.1%Mar 20262.3%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among dollhouse brands worldwide decreased from 45.2% to 39.5%.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among dollhouse brands worldwide increased from 20.3% to 26.5%.
  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse brands worldwide increased from 20.3% to 21.7%.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse brands worldwide decreased from 7.4% to 6.5%.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse brands worldwide decreased from 4.1% to 2.9%.
  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among dollhouse brands worldwide peaked at 49.5% in January 2026 and was lowest at 39.5% in September 2026.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among dollhouse brands worldwide peaked at 27.8% in May 2026 and was lowest at 16.8% in November 2025.
  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse brands worldwide peaked at 25% in November 2025 and was lowest at 15.3% in May 2026.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse brands worldwide peaked at 8.7% in April 2026 and was lowest at 6.1% in November 2025.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse brands worldwide peaked at 5.8% in April 2026 and was lowest at 2.9% in September 2026.
  • Across the 12 months ending September 2026, Little Tikes rose from 3rd to 2nd among dollhouse brands worldwide.
  • Across the 12 months ending September 2026, Melissa & Doug fell from 2nd to 3rd among dollhouse brands worldwide.
  • Across the 12 months ending September 2026, Plan Toys held steady: its estimated Share of Search among dollhouse brands worldwide moved less than 0.5 percentage points.

How did search popularity change for dollhouse brands worldwide in September 2026?

  1. In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among dollhouse brands worldwide, with 26.5% estimated Share of Search.

  2. In September 2026, Fisher-Price lost estimated Share of Search among dollhouse brands worldwide, from 41.5% to 39.5%.

  3. In September 2026, Melissa & Doug lost estimated Share of Search among dollhouse brands worldwide, from 22.8% to 21.7%.

  4. Hape’s estimated Share of Search among dollhouse brands worldwide has lost ground for 3 months in a row, from 8% to 6.5% in September 2026.

  5. KidKraft’s estimated Share of Search among dollhouse brands worldwide has lost ground for 3 months in a row, from 4.4% to 2.9% in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free