How popular isPlan Toys in search?
In September 2026, there were an estimated 18.1K branded searches for Plan Toys worldwide which held steady over the last 12 months. Plan Toys holds 2.9% estimated Share of Search among dollhouse brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fisher-Price39.5%
Little Tikes26.5%
Melissa & Doug21.7%
Hape6.5%
KidKraft2.9%
Plan Toys2.9%
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Which dollhouse brands compete with Plan Toys?
Share of Search by month for Fisher-Price, Little Tikes, Melissa & Doug, Hape, KidKraft, Plan Toys. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Little Tikes | Melissa & Doug | Hape | KidKraft | Plan Toys |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 20.3% | 20.3% | 7.4% | 4.1% | 2.7% |
| Nov 2025 | 45.7% | 16.8% | 25% | 6.1% | 4.1% | 2.3% |
| Dec 2025 | 47.9% | 17.6% | 21.5% | 6.4% | 4.3% | 2.4% |
| Jan 2026 | 49.5% | 18.1% | 18.2% | 8.1% | 3.7% | 2.4% |
| Feb 2026 | 42.5% | 23.3% | 19.2% | 8.6% | 3.8% | 2.6% |
| Mar 2026 | 41.6% | 22.8% | 18.6% | 8.4% | 5.6% | 3.1% |
| Apr 2026 | 43.2% | 23.7% | 16% | 8.7% | 5.8% | 2.6% |
| May 2026 | 41.5% | 27.8% | 15.3% | 8.3% | 4.6% | 2.5% |
| Jun 2026 | 39.9% | 26.8% | 18% | 8% | 4.4% | 2.9% |
| Jul 2026 | 43.2% | 23.7% | 19.4% | 7.1% | 3.9% | 2.6% |
| Aug 2026 | 41.5% | 22.8% | 22.8% | 6.8% | 3.1% | 3.1% |
| Sep 2026 | 39.5% | 26.5% | 21.7% | 6.5% | 2.9% | 2.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.5% | 246K | 0% | -2 points | |
| 2, moved from 3rd to 2nd | 26.5% | 165K | +22.2% | +3.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.7% | 135K | +0.07% | -1.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.5% | 40.5K | 0% | -0.3 points | |
| 5, held 5th | 2.9% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 2.9% | 18.1K | 0% | -0.1 points |
39.5%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2 points.
26.5%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.
21.7%
Moved from 2nd to 3rd. 135K estimated branded searches, +0.07% vs prior month. Share -1.1 points.
4.
Hape6.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
KidKraft2.9%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.9%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Plan Toys and its closest rivals
Every comparison with Plan Toys
7 comparisons
How has branded search demand for Plan Toys changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Plan Toys worldwide held steady at 18.1K.
- Across the 12 months ending September 2026, Plan Toys’ estimated Share of Search among dollhouse brands worldwide held steady, from 2.7% to 2.9%.
How did search popularity change for dollhouse brands worldwide in September 2026?
5 changes
In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among dollhouse brands worldwide, with 26.5% estimated Share of Search.
In September 2026, Fisher-Price lost estimated Share of Search among dollhouse brands worldwide, from 41.5% to 39.5%.
In September 2026, Melissa & Doug lost estimated Share of Search among dollhouse brands worldwide, from 22.8% to 21.7%.
Hape’s estimated Share of Search among dollhouse brands worldwide has lost ground for 3 months in a row, from 8% to 6.5% in September 2026.
KidKraft’s estimated Share of Search among dollhouse brands worldwide has lost ground for 3 months in a row, from 4.4% to 2.9% in September 2026.
Where does Plan Toys compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dolls house brands | 5th of 6 | 2% | Show ranking |
| Dollhouse brands | 6th of 6 | 2.9% | Shown above |
| Dollhouse furniture brands | 4th of 4 | 8.5% | Show ranking |
How is Plan Toys measured?
Brandwave collects information about searches that people make online using Plan Toys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- plan toys
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Is Plan Toys your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.