How popular isPlan Toys in search?
In September 2026, there were an estimated 18.1K branded searches for Plan Toys worldwide which held steady over the last 12 months. Plan Toys holds 8.5% estimated Share of Search among dollhouse furniture brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Melissa & Doug63.9%
Hape19.1%
KidKraft8.5%
Plan Toys8.5%
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Which dollhouse furniture brands compete with Plan Toys?
Share of Search by month for Melissa & Doug, Hape, KidKraft, Plan Toys. The figures are in the table below the chart.
View monthly share of search table
| Month | Melissa & Doug | Hape | KidKraft | Plan Toys |
|---|---|---|---|---|
| Oct 2025 | 58.9% | 21.5% | 11.8% | 7.9% |
| Nov 2025 | 66.7% | 16.4% | 10.9% | 6% |
| Dec 2025 | 62.1% | 18.6% | 12.5% | 6.8% |
| Jan 2026 | 56.1% | 25.1% | 11.3% | 7.5% |
| Feb 2026 | 56.2% | 25.1% | 11.2% | 7.5% |
| Mar 2026 | 52.3% | 23.5% | 15.7% | 8.6% |
| Apr 2026 | 48.3% | 26.3% | 17.6% | 7.9% |
| May 2026 | 49.8% | 27.2% | 14.9% | 8.1% |
| Jun 2026 | 54% | 24.1% | 13.2% | 8.8% |
| Jul 2026 | 58.8% | 21.6% | 11.8% | 7.9% |
| Aug 2026 | 63.8% | 19.1% | 8.5% | 8.5% |
| Sep 2026 | 63.9% | 19.1% | 8.5% | 8.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.9% | 135K | +0.07% | 0 points | |
| 2, held 2nd | 19.1% | 40.5K | 0% | 0 points | |
| 3, held 3rd | 8.5% | 18.1K | 0% | 0 points | |
| 4, held 4th | 8.5% | 18.1K | 0% | 0 points |
63.9%
Held 1st. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.
2.
Hape19.1%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
KidKraft8.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.5%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Plan Toys and its closest rivals
Every comparison with Plan Toys
7 comparisons
How has branded search demand for Plan Toys changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Plan Toys worldwide held steady at 18.1K.
- Across the 12 months ending September 2026, Plan Toys’ estimated Share of Search among dollhouse furniture brands worldwide increased from 7.9% to 8.5%.
- Across the 12 months ending September 2026, Plan Toys’ estimated Share of Search among dollhouse furniture brands worldwide peaked at 8.8% in June 2026 and was lowest at 6% in November 2025.
How did search popularity change for dollhouse furniture brands worldwide in September 2026?
3 changes
Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide has gained ground for 3 months in a row, from 54% to 63.9% in September 2026.
Hape’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 24.1% to 19.1% in September 2026.
KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 13.2% to 8.5% in September 2026.
Where does Plan Toys compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dolls house brands | 5th of 6 | 2% | Show ranking |
| Dollhouse brands | 6th of 6 | 2.9% | Show ranking |
| Dollhouse furniture brands | 4th of 4 | 8.5% | Shown above |
How is Plan Toys measured?
Brandwave collects information about searches that people make online using Plan Toys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- plan toys
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Is Plan Toys your brand?
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