Brandwave

Dollhouse furniture brands:Which are searched most?

In September 2026, Melissa & Doug was the most searched among dollhouse furniture brands worldwide, with an estimated 135K branded searches and 63.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Melissa & Doug63.9%
  2. Hape19.1%
  3. KidKraft8.5%
  4. Plan Toys8.5%

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Share of SearchLeaderboard

Compare the dollhouse furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dollhouse furniture brands worldwide, by month

Share of Search by month for Melissa & Doug, Hape, KidKraft, Plan Toys. The figures are in the table below the chart.

View monthly share of search table
MonthMelissa & DougHapeKidKraftPlan Toys
Oct 202558.9%21.5%11.8%7.9%
Nov 202566.7%16.4%10.9%6%
Dec 202562.1%18.6%12.5%6.8%
Jan 202656.1%25.1%11.3%7.5%
Feb 202656.2%25.1%11.2%7.5%
Mar 202652.3%23.5%15.7%8.6%
Apr 202648.3%26.3%17.6%7.9%
May 202649.8%27.2%14.9%8.1%
Jun 202654%24.1%13.2%8.8%
Jul 202658.8%21.6%11.8%7.9%
Aug 202663.8%19.1%8.5%8.5%
Sep 202663.9%19.1%8.5%8.5%

This month’s ranking, September 2026

  1. 1.Melissa & Doug

    63.9%

    Held 1st. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  2. 2.Hape

    19.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.KidKraft

    8.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plan Toys

    8.5%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dollhouse furniture brands worldwide?

In September 2026, Melissa & Doug was the most searched among dollhouse furniture brands worldwide, with an estimated 135K branded searches and 63.9% estimated Share of Search within this set. Hape is in 2nd place, 44.8 percentage points behind at 19.1% Share of Search.

Global dollhouse furniture brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Melissa & Doug58.9% → 63.9%66.7%Nov 202548.3%Apr 20261st
Hape21.5% → 19.1%27.2%May 202616.4%Nov 20252nd
KidKraft11.8% → 8.5%17.6%Apr 20268.5%Sep 20263rd
Plan Toys7.9% → 8.5%8.8%Jun 20266%Nov 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide increased from 58.9% to 63.9%.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse furniture brands worldwide decreased from 21.5% to 19.1%.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide decreased from 11.8% to 8.5%.
  • Across the 12 months ending September 2026, Plan Toys’ estimated Share of Search among dollhouse furniture brands worldwide increased from 7.9% to 8.5%.
  • Across the 12 months ending September 2026, Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide peaked at 66.7% in November 2025 and was lowest at 48.3% in April 2026.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse furniture brands worldwide peaked at 27.2% in May 2026 and was lowest at 16.4% in November 2025.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide peaked at 17.6% in April 2026 and was lowest at 8.5% in September 2026.
  • Across the 12 months ending September 2026, Plan Toys’ estimated Share of Search among dollhouse furniture brands worldwide peaked at 8.8% in June 2026 and was lowest at 6% in November 2025.

How did search popularity change for dollhouse furniture brands worldwide in September 2026?

  1. Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide has gained ground for 3 months in a row, from 54% to 63.9% in September 2026.

  2. Hape’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 24.1% to 19.1% in September 2026.

  3. KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 13.2% to 8.5% in September 2026.

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