Brandwave

How popular isMaileg?

In September 2026, people searched for Maileg by name about 110,000 times worldwide, about the same as the previous year. These searches made up 10.9% of all global dollhouse furniture brand searches, placing Maileg third out of seven brands. When we asked both ChatGPT and Google AI Overviews about dollhouse furniture brands, Maileg appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Maileg is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Sylvanian FamiliesShare of searches 66.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 6th
  2. Melissa & DougShare of searches 13.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. MailegShare of searches 10.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. HapeShare of searches 4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  5. KidKraftShare of searches 1.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top dollhouse furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Maileg was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Maileg is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hape1st
  2. PlanToys2nd
  3. Le Toy Van3rd
  4. Maileg4th
  5. Melissa & Doug5th
  6. Sylvanian Families6th
  7. KidKraft–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sylvanian Families4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Le Toy Van3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maileg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hape2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PlanToys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Melissa & Doug1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KidKraft0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dollhouse furniture brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dollhouse furniture brands compete with Maileg?

Maileg against dollhouse furniture brands worldwide, by month

Share of searches by month for Sylvanian Families, Melissa & Doug, Maileg, Hape. The figures are in the table below the chart.

View monthly share of searches table
MonthSylvanian FamiliesMelissa & DougMailegHapeKidKraftPlanToysLe Toy Van
Oct 202569.7%11.5%9.3%4.2%2.3%1.5%1.5%
Nov 202564%15.8%10.6%3.9%2.6%1.4%1.7%
Dec 202570.2%11.6%9.5%3.5%2.3%1.3%1.6%
Jan 202669.2%11.3%9.3%5.1%2.3%1.5%1.2%
Feb 202669.2%11.4%9.3%5.1%2.3%1.5%1.2%
Mar 202666.9%11%10.9%4.9%3.3%1.8%1.2%
Apr 202665.6%10.8%10.8%5.9%3.9%1.8%1.2%
May 202667.2%11.1%9%6%3.3%1.8%1.5%
Jun 202668.6%11.3%9.2%5%2.8%1.8%1.2%
Jul 202669.9%11.5%9.4%4.2%2.3%1.5%1.3%
Aug 202668%13.7%9.1%4.1%1.8%1.8%1.5%
Sep 202666.6%13.4%10.9%4%1.8%1.8%1.5%

  1. 1.Sylvanian Families

    66.6%

    Held 1st. 673K estimated branded searches, +0.01% vs prior month. Share -1.3 points.

  2. 2.Melissa & Doug

    13.4%

    Held 2nd. 135K estimated branded searches, +0.07% vs prior month. Share -0.3 points.

  3. 3.Maileg

    10.9%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.8 points.

  4. 4.Hape

    4%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.KidKraft

    1.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.PlanToys

    1.8%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Le Toy Van

    1.5%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Maileg and its closest rivals

Every comparison with Maileg

6 comparisons

How has branded search demand for Maileg changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maileg worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Maileg’s share of searches among dollhouse furniture brands worldwide increased from 9.3% to 10.9%.
  • Across the 12 months ending September 2026, Maileg’s share of searches among dollhouse furniture brands worldwide peaked at 10.9% in March 2026 and was lowest at 9% in May 2026.

How did search popularity change for dollhouse furniture brands worldwide in September 2026?

5 changes

  1. In September 2026, Maileg gained share of searches among dollhouse furniture brands worldwide, from 9.1% to 10.9%.

  2. In September 2026, Sylvanian Families lost share of searches among dollhouse furniture brands worldwide, from 68% to 66.6%.

  3. Hape’s share of searches among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 5% to 4% in September 2026.

  4. KidKraft’s share of searches among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.8% in September 2026.

  5. Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Maileg’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Maileg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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