Brandwave

How popular isHape in search?

In September 2026, there were an estimated 40.5K branded searches for Hape worldwide which is down 18.2% over the last 12 months. Hape holds 19.1% estimated Share of Search among dollhouse furniture brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Melissa & Doug63.9%
  2. Hape19.1%
  3. KidKraft8.5%
  4. Plan Toys8.5%
Hape website (opens in a new tab)

Follow Hape and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which dollhouse furniture brands compete with Hape?

Hape against dollhouse furniture brands worldwide, by month

Share of Search by month for Melissa & Doug, Hape, KidKraft, Plan Toys. The figures are in the table below the chart.

View monthly share of search table
MonthMelissa & DougHapeKidKraftPlan Toys
Oct 202558.9%21.5%11.8%7.9%
Nov 202566.7%16.4%10.9%6%
Dec 202562.1%18.6%12.5%6.8%
Jan 202656.1%25.1%11.3%7.5%
Feb 202656.2%25.1%11.2%7.5%
Mar 202652.3%23.5%15.7%8.6%
Apr 202648.3%26.3%17.6%7.9%
May 202649.8%27.2%14.9%8.1%
Jun 202654%24.1%13.2%8.8%
Jul 202658.8%21.6%11.8%7.9%
Aug 202663.8%19.1%8.5%8.5%
Sep 202663.9%19.1%8.5%8.5%

  1. 1.Melissa & Doug

    63.9%

    Held 1st. 135K estimated branded searches, +0.07% vs prior month. Share 0 points.

  2. 2.Hape

    19.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.KidKraft

    8.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plan Toys

    8.5%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hape and its closest rivals

Every comparison with Hape

How has branded search demand for Hape changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hape worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse furniture brands worldwide decreased from 21.5% to 19.1%.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among dollhouse furniture brands worldwide peaked at 27.2% in May 2026 and was lowest at 16.4% in November 2025.

How did search popularity change for dollhouse furniture brands worldwide in September 2026?

  1. Melissa & Doug’s estimated Share of Search among dollhouse furniture brands worldwide has gained ground for 3 months in a row, from 54% to 63.9% in September 2026.

  2. Hape’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 24.1% to 19.1% in September 2026.

  3. KidKraft’s estimated Share of Search among dollhouse furniture brands worldwide has lost ground for 3 months in a row, from 13.2% to 8.5% in September 2026.

Where does Hape compete?

Hape is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dolls house brands3rd of 64.5%Show ranking
Dollhouse brands4th of 66.5%Show ranking
Play kitchen brands4th of 56.7%Show ranking
Art easel brands3rd of 49.5%Show ranking
Bath toys brands3rd of 412%Show ranking
Dollhouse furniture brands2nd of 419.1%Shown above

How is Hape measured?

Brandwave collects information about searches that people make online using Hape’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hape

Do you work for Hape? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hape your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free