Hape vs Le Toy Van:Which is more popular by branded search?
In August 2026, Hape had more branded searches than Le Toy Van among dolls house brands worldwide. Hape was estimated to have 40.5K branded searches compared to Le Toy Van’s 14.8K, and held a 5.4% Share of Search versus Le Toy Van’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hape or Le Toy Van?
Compare the dolls house brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hape, Le Toy Van. The figures are in the table below the chart.
View monthly share of search table
| Month | Sylvanian Families | Hape | Plan Toys | Le Toy Van | Melissa & Doug | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 5.4% | 2% | 2% | 0.05% | — |
| Nov 2025 | 90% | 5.4% | 2% | 2.4% | 0.06% | — |
| Dec 2025 | 91.7% | 4.5% | 1.7% | 2% | 0.05% | — |
| Jan 2026 | 89.8% | 6.6% | 2% | 1.6% | 0.05% | — |
| Feb 2026 | 89.7% | 6.6% | 2% | 1.6% | 0.05% | — |
| Mar 2026 | 89.4% | 6.6% | 2.4% | 1.6% | 0.04% | — |
| Apr 2026 | 88.1% | 7.9% | 2.4% | 1.6% | 0.06% | — |
| May 2026 | 87.8% | 7.9% | 2.4% | 1.9% | 0.05% | — |
| Jun 2026 | 89.4% | 6.6% | 2.4% | 1.6% | 0.05% | — |
| Jul 2026 | 90.8% | 5.5% | 2% | 1.6% | 0.05% | — |
| Aug 2026 | 90.1% | 5.4% | 2.4% | 2% | 0.05% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Hape and Le Toy Van comparison changed over the last 12 months?
3 findings
- Hape was ahead of Le Toy Van in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hape’s estimated Share of Search among dolls house brands worldwide held steady at 5.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Le Toy Van’s estimated Share of Search among dolls house brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for dolls house brands worldwide in August 2026?
2 changes
Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 7.9% to 5.4% in August 2026.
Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hape’s and Le Toy Van’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hape
1 branded search term
- hape
Le Toy Van
1 branded search term
- le toy van
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.