How popular isHape in search?
In August 2026, there were an estimated 40.5K branded searches for Hape worldwide which is down 18.2% over the last 11 months. Hape holds 5.4% estimated Share of Search among dolls house brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sylvanian Families90.1%
Hape5.4%
Plan Toys2.4%
Le Toy Van2%
Melissa & Doug0.05%
KidKraft—
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Which dolls house brands compete with Hape?
Share of Search by month for Sylvanian Families, Hape, Plan Toys. The figures are in the table below the chart.
View monthly share of search table
| Month | Sylvanian Families | Hape | Plan Toys | Le Toy Van | Melissa & Doug | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 5.4% | 2% | 2% | 0.05% | — |
| Nov 2025 | 90% | 5.4% | 2% | 2.4% | 0.06% | — |
| Dec 2025 | 91.7% | 4.5% | 1.7% | 2% | 0.05% | — |
| Jan 2026 | 89.8% | 6.6% | 2% | 1.6% | 0.05% | — |
| Feb 2026 | 89.7% | 6.6% | 2% | 1.6% | 0.05% | — |
| Mar 2026 | 89.4% | 6.6% | 2.4% | 1.6% | 0.04% | — |
| Apr 2026 | 88.1% | 7.9% | 2.4% | 1.6% | 0.06% | — |
| May 2026 | 87.8% | 7.9% | 2.4% | 1.9% | 0.05% | — |
| Jun 2026 | 89.4% | 6.6% | 2.4% | 1.6% | 0.05% | — |
| Jul 2026 | 90.8% | 5.5% | 2% | 1.6% | 0.05% | — |
| Aug 2026 | 90.1% | 5.4% | 2.4% | 2% | 0.05% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.1% | 673K | 0% | -0.7 points | |
| 2, held 2nd | 5.4% | 40.5K | 0% | 0 points | |
| 3, held 3rd | 2.4% | 18.1K | +22.3% | +0.4 points | |
| 4, held 4th | 2% | 14.8K | +22.3% | +0.3 points | |
| 5, held 5th | 0.05% | 390 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
90.1%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Hape5.4%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
2%
Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
0.05%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
—.
KidKraft—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Hape and its closest rivals
How has branded search demand for Hape changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hape worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Hape’s estimated Share of Search among dolls house brands worldwide peaked at 7.9% in April 2026 and was lowest at 4.5% in December 2025.
How did search popularity change for dolls house brands worldwide in August 2026?
4 changes
In August 2026, Sylvanian Families lost estimated Share of Search among dolls house brands worldwide, from 90.8% to 90.1%.
Hape’s estimated Share of Search among dolls house brands worldwide has lost ground for 3 months in a row, from 7.9% to 5.4% in August 2026.
Estimated monthly branded searches for Melissa & Doug worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
Estimated monthly branded searches for Le Toy Van worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is Hape measured?
Brandwave collects information about searches that people make online using Hape’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hape
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Is Hape your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.