Brandwave

Hape vs MEEDEN:Which is more popular?

In September 2026, Hape had more branded searches than MEEDEN among art easel brands worldwide. Hape had about 40,500 branded searches, while MEEDEN had 21,000. Hape made up 9% of all art easel brand searches we track, and MEEDEN accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about art easel brands, MEEDEN appeared in two of the five answers and Hape in none.

Among art easel brands worldwide in September 2026

Who do people search for more?

Hape, about 93% more searches than MEEDEN

Hape 40.5K searchesMEEDEN 21K searches

Who does AI mention more?

MEEDEN, mentioned in 2 of 5 answers, Hape in 0

MEEDEN in 2 of 5Hape in 0 of 5

Who does AI recommend more?

MEEDEN, the only one of the two named

MEEDEN first in 2Hape never named

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Top art easel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MEEDEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hape did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mabef1st
  2. Jack Richeson2nd
  3. MEEDEN3rd
  4. Blick Studio4th
  5. Crayola–
  6. Little Tikes–
  7. Hape–
  8. KidKraft–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blick Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mabef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jack Richeson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MEEDEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KidKraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about art easel brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hape or MEEDEN more popular in search?

This chart shows how often people search Google for Hape and MEEDEN by name. Each line represents a brand's share of searches for all eight art easel brands we track, month by month, from English-language searches worldwide.

Hape and MEEDEN among art easel brands worldwide, by month

Share of searches by month for Hape, MEEDEN. The figures are in the table below the chart.

View monthly share of searches table
MonthCrayolaLittle TikesHapeMEEDENKidKraftMabefBlick StudioJack Richeson
Oct 202546.2%31%11.4%4.1%6.2%0.5%0.34%0.29%
Nov 202540.7%33.4%12.3%4.3%8.2%0.53%0.32%0.24%
Dec 202540.9%33.6%12.3%3.9%8.2%0.47%0.36%0.26%
Jan 202644.6%29.7%13.4%5%6%0.59%0.4%0.38%
Feb 202646.7%31.1%11.5%4.2%5.1%0.62%0.42%0.34%
Mar 202645.5%30.6%11.2%4%7.5%0.49%0.3%0.38%
Apr 202645.3%30.4%11.1%4.7%7.5%0.49%0.27%0.27%
May 202643.2%35.5%10.6%3.8%5.8%0.49%0.28%0.27%
Jun 202647.4%31.8%9.5%4.9%5.2%0.51%0.28%0.28%
Jul 202647.8%32.1%9.6%4.2%5.3%0.52%0.25%0.29%
Aug 202651.1%28%8.4%7.6%3.8%0.52%0.31%0.26%
Sep 202644.6%36.6%9%4.7%4%0.48%0.33%0.27%

How has the Hape and MEEDEN comparison changed over the last 12 months?

3 findings
  • Hape was ahead of MEEDEN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hape’s share of searches among art easel brands worldwide moved from 11.4% to 9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, MEEDEN’s share of searches among art easel brands worldwide moved from 4.1% to 4.7%, and its estimated monthly branded searches moved from 17.7K to 21K.

How did search popularity change for art easel brands worldwide in September 2026?

2 changes
  1. In September 2026, Hape gained share of searches among art easel brands worldwide, from 8.4% to 9%.

  2. In September 2026, MEEDEN lost share of searches among art easel brands worldwide, from 7.6% to 4.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hape’s and MEEDEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hape

1 branded search term

  • hape

MEEDEN

2 branded search terms

  • meeden
  • meeden easel

How the Brand Demand Index is measured

Other head-to-heads among art easel brands

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