How popular isLittle Tikes in search?
In September 2026, there were an estimated 165K branded searches for Little Tikes worldwide which is up 22.2% over the last 12 months. Little Tikes holds 38.9% estimated Share of Search among art Easel brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which art Easel brands compete with Little Tikes?
Share of Search by month for Crayola, Little Tikes, Hape, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Crayola | Little Tikes | Hape | KidKraft |
|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.7% | 12% | 6.6% |
| Nov 2025 | 43% | 35.3% | 13% | 8.7% |
| Dec 2025 | 43% | 35.3% | 13% | 8.7% |
| Jan 2026 | 47.6% | 31.7% | 14.3% | 6.4% |
| Feb 2026 | 49.5% | 33% | 12.1% | 5.4% |
| Mar 2026 | 48% | 32.3% | 11.8% | 7.9% |
| Apr 2026 | 48% | 32.3% | 11.8% | 7.9% |
| May 2026 | 45.4% | 37.3% | 11.2% | 6.1% |
| Jun 2026 | 50.4% | 33.9% | 10.2% | 5.6% |
| Jul 2026 | 50.4% | 33.9% | 10.2% | 5.6% |
| Aug 2026 | 56% | 30.7% | 9.2% | 4.1% |
| Sep 2026 | 47.3% | 38.9% | 9.5% | 4.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 201K | -18.3% | -8.6 points | |
| 2, held 2nd | 38.9% | 165K | +22.2% | +8.2 points | |
| 3, held 3rd | 9.5% | 40.5K | 0% | +0.3 points | |
| 4, held 4th | 4.3% | 18.1K | 0% | +0.1 points |
1.
Crayola
47.3%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -8.6 points.
38.9%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +8.2 points.
3.
Hape9.5%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
KidKraft4.3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Little Tikes and its closest rivals
Every comparison with Little Tikes
24 comparisons
- Bestway vs Little Tikes
- Fisher-Price vs Little Tikes
- Little Tikes vs Plum
- Crayola vs Little Tikes
- Little Tikes vs Melissa & Doug
- Intex vs Little Tikes
- Little Tikes vs Radio Flyer
- Keter vs Little Tikes
- Little Tikes vs Micro Scooters
- Little Tikes vs Step2
- Hape vs Little Tikes
- Globber vs Little Tikes
- Little Tikes vs Sportspower
- Little Tikes vs Vuly
- Backyard Discovery vs Little Tikes
- KidKraft vs Little Tikes
- Little Tikes vs Plan Toys
- Jumpflex vs Little Tikes
- Fatmoose vs Little Tikes
- Chad Valley vs Little Tikes
- Gonge vs Little Tikes
- Little Tikes vs Springfree
- Little Tikes vs TP Toys
- Berg vs Little Tikes
How has branded search demand for Little Tikes changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Little Tikes worldwide rose from 135K to 165K.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among art Easel brands worldwide increased from 32.7% to 38.9%.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among art Easel brands worldwide peaked at 38.9% in September 2026 and was lowest at 30.7% in August 2026.
How did search popularity change for art Easel brands worldwide in September 2026?
4 changes
In September 2026, Little Tikes gained estimated Share of Search among art Easel brands worldwide, from 30.7% to 38.9%.
In September 2026, Crayola lost estimated Share of Search among art Easel brands worldwide, from 56% to 47.3%.
Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Little Tikes compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kids play equipment brands | 3rd of 8 | 10.4% | Show ranking |
| Sandpits | 2nd of 6 | 13.1% | Show ranking |
| Swings | 2nd of 6 | 13.4% | Show ranking |
| Trampoline brands | 2nd of 5 | 13.7% | Show ranking |
| Climbing frames | 2nd of 6 | 13.7% | Show ranking |
| Dollhouse brands | 2nd of 6 | 26.5% | Show ranking |
| Play Kitchen brands | 2nd of 5 | 27.3% | Show ranking |
| Art Easel brands | 2nd of 4 | 38.9% | Shown above |
| Ride on toys | 1st of 6 | 41.7% | Show ranking |
| Playset brands | 1st of 4 | 80.4% | Show ranking |
How is Little Tikes measured?
Brandwave collects information about searches that people make online using Little Tikes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- little tikes
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Is Little Tikes your brand?
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