Brandwave

How popular isLittle Tikes in search?

In September 2026, there were an estimated 165K branded searches for Little Tikes worldwide which is up 22.2% over the last 12 months. Little Tikes holds 28.1% estimated Share of Search among kids play equipment brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bestway28.1%
  2. Little Tikes28.1%
  3. Intex18.7%
  4. Keter12.6%
  5. Step210.3%
  6. Plum1%
  7. Gonge0.61%
  8. TP Toys0.61%
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Which kids play equipment brands compete with Little Tikes?

Little Tikes against kids play equipment brands worldwide, by month

Share of Search by month for Bestway, Little Tikes, Intex, Keter, Step2. The figures are in the table below the chart.

View monthly share of search table
MonthBestwayLittle TikesIntexKeterStep2PlumGongeTP Toys
Oct 202527.4%27.4%22.3%12.3%8.2%0.83%0.89%0.59%
Nov 202525.2%30.8%20.5%11.3%9.2%1.1%1%0.82%
Dec 202534.7%28.5%19%8.5%7%0.83%0.93%0.62%
Jan 202633.7%22.5%22.5%12.4%6.8%0.78%0.74%0.74%
Feb 202629.3%23.9%23.9%13.1%7.2%0.86%0.78%0.96%
Mar 202627.6%22.6%22.6%15.1%8.3%1.6%0.6%1.7%
Apr 202623.6%19.3%28.7%15.7%8.6%1.9%0.41%1.7%
May 202629.3%16%35.8%10.7%5.9%1.1%0.28%0.96%
Jun 202634.8%10.4%42.5%7%3.8%0.69%0.22%0.63%
Jul 202636.3%13.3%36.3%7.3%4.9%0.79%0.29%0.8%
Aug 202632.2%17.6%32.2%9.7%6.5%0.82%0.38%0.71%
Sep 202628.1%28.1%18.7%12.6%10.3%1%0.61%0.61%

  1. 1.Bestway

    28.1%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -4.1 points.

  2. 2.Little Tikes

    28.1%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +10.4 points.

  3. 3.Intex

    18.7%

    Moved from 2nd to 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -13.4 points.

  4. 4.Keter

    12.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +2.9 points.

  5. 5.Step2

    10.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  6. 6.Plum

    1%

    Held 6th. 5.9K estimated branded searches, -6.5% vs prior month. Share +0.2 points.

  7. 7.Gonge

    0.61%

    Moved from 8th to 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.TP Toys

    0.61%

    Moved from 7th to 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Little Tikes and its closest rivals

Every comparison with Little Tikes

How has branded search demand for Little Tikes changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Little Tikes worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among kids play equipment brands worldwide increased from 27.4% to 28.1%.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among kids play equipment brands worldwide peaked at 30.8% in November 2025 and was lowest at 10.4% in June 2026.

How did search popularity change for kids play equipment brands worldwide in September 2026?

  1. In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 28.1% estimated Share of Search.

  2. In September 2026, Step2 gained estimated Share of Search among kids play equipment brands worldwide, from 6.5% to 10.3%.

  3. In September 2026, Keter gained estimated Share of Search among kids play equipment brands worldwide, from 9.7% to 12.6%.

  4. In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 18.7%.

  5. In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 28.1%.

  6. In September 2026, Gonge rose from 8th to 7th among kids play equipment brands worldwide.

Where does Little Tikes compete?

Little Tikes is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dollhouse brands2nd of 626.5%Show ranking
Play kitchen brands2nd of 527.3%Show ranking
Kids play equipment brands2nd of 828.1%Shown above
Art easel brands2nd of 438.9%Show ranking
Ride on toys1st of 641.7%Show ranking
Sandpits1st of 664.1%Show ranking
Swings1st of 670.5%Show ranking
Trampoline brands1st of 578.3%Show ranking
Playset brands1st of 380.4%Show ranking
Climbing frames1st of 681.2%Show ranking

How is Little Tikes measured?

Brandwave collects information about searches that people make online using Little Tikes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • little tikes

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How the Brand Demand Index is measured

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