Chad Valley vs Little Tikes:Which is more popular by branded search?
In August 2026, Little Tikes had more branded searches than Chad Valley among swings worldwide. Little Tikes was estimated to have 135K branded searches compared to Chad Valley’s 4.4K, and held a 64.5% Share of Search versus Chad Valley’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chad Valley or Little Tikes?
Compare the swings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Tikes, Chad Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Sportspower | Backyard Discovery | TP Toys | Chad Valley | Plum |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 19.9% | 8.9% | 1.4% | 2.2% | 1.4% |
| Nov 2025 | 69% | 16.9% | 7.6% | 1.8% | 2.8% | 1.8% |
| Dec 2025 | 67% | 20.1% | 7.3% | 1.5% | 2.7% | 1.5% |
| Jan 2026 | 58.6% | 26.4% | 9.6% | 1.9% | 1.9% | 1.5% |
| Feb 2026 | 50.7% | 34.1% | 10.2% | 2% | 1.7% | 1.3% |
| Mar 2026 | 55.1% | 16.5% | 20.2% | 4% | 1.5% | 2.7% |
| Apr 2026 | 53.7% | 16.1% | 19.7% | 4.8% | 1.8% | 3.9% |
| May 2026 | 57.2% | 14% | 21% | 3.4% | 1.5% | 2.8% |
| Jun 2026 | 57.6% | 17.3% | 17.3% | 3.5% | 1.5% | 2.8% |
| Jul 2026 | 59.3% | 17.8% | 14.5% | 3.6% | 1.9% | 2.9% |
| Aug 2026 | 64.5% | 15.8% | 12.9% | 2.6% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Chad Valley and Little Tikes comparison changed over the last 12 months?
3 findings
- Little Tikes was ahead of Chad Valley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among swings worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among swings worldwide moved from 66.2% to 64.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for swings worldwide in August 2026?
2 changes
In August 2026, Little Tikes gained estimated Share of Search among swings worldwide, from 59.3% to 64.5%.
Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chad Valley’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chad Valley
1 branded search term
- chad valley
Little Tikes
1 branded search term
- little tikes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.