Swings:Which brands are most popular in search?
In August 2026, Little Tikes was the most searched among swings worldwide, with an estimated 135K branded searches and 64.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Little Tikes64.5%- Sportspower15.8%
- Backyard Discovery12.9%
TP Toys2.6%- Chad Valley2.1%
- Plum2.1%
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Share of SearchLeaderboard
Compare the swings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Tikes, Sportspower, Backyard Discovery, TP Toys, Chad Valley, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Sportspower | Backyard Discovery | TP Toys | Chad Valley | Plum |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 19.9% | 8.9% | 1.4% | 2.2% | 1.4% |
| Nov 2025 | 69% | 16.9% | 7.6% | 1.8% | 2.8% | 1.8% |
| Dec 2025 | 67% | 20.1% | 7.3% | 1.5% | 2.7% | 1.5% |
| Jan 2026 | 58.6% | 26.4% | 9.6% | 1.9% | 1.9% | 1.5% |
| Feb 2026 | 50.7% | 34.1% | 10.2% | 2% | 1.7% | 1.3% |
| Mar 2026 | 55.1% | 16.5% | 20.2% | 4% | 1.5% | 2.7% |
| Apr 2026 | 53.7% | 16.1% | 19.7% | 4.8% | 1.8% | 3.9% |
| May 2026 | 57.2% | 14% | 21% | 3.4% | 1.5% | 2.8% |
| Jun 2026 | 57.6% | 17.3% | 17.3% | 3.5% | 1.5% | 2.8% |
| Jul 2026 | 59.3% | 17.8% | 14.5% | 3.6% | 1.9% | 2.9% |
| Aug 2026 | 64.5% | 15.8% | 12.9% | 2.6% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.5% | 135K | 0% | +5.2 points | |
| 2, held 2nd | 15.8% | 33.1K | -18.3% | -2 points | |
| 3, held 3rd | 12.9% | 27.1K | -18.1% | -1.6 points | |
| 4, held 4th | 2.6% | 5.4K | -33.3% | -1 points | |
| 5, moved from 6th to 5th | 2.1% | 4.4K | 0% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.1% | 4.4K | -33.3% | -0.8 pointsmoved from 5th to 6th |
64.5%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +5.2 points.
15.8%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2 points.
12.9%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.
4.
TP Toys2.6%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1 points.
2.1%
Moved from 6th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Plum
2.1%
Moved from 5th to 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.
Compare search popularity between leading brands
- Little Tikes vs Sportspower: compare search popularity
- Little Tikes vs Backyard Discovery: compare search popularity
- Little Tikes vs TP Toys: compare search popularity
- Little Tikes vs Chad Valley: compare search popularity
- Sportspower vs Backyard Discovery: compare search popularity
- Sportspower vs TP Toys: compare search popularity
- Sportspower vs Chad Valley: compare search popularity
- Backyard Discovery vs TP Toys: compare search popularity
- Backyard Discovery vs Chad Valley: compare search popularity
- TP Toys vs Chad Valley: compare search popularity
- Compare any of these brands
Which brand is most popular in search among swings worldwide?
6 brands
In August 2026, Little Tikes was the most searched among swings worldwide, with an estimated 135K branded searches and 64.5% estimated Share of Search within this set. Sportspower is in 2nd place, 48.7 percentage points behind at 15.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Little Tikes | 66.2% → 64.5% | 69%Nov 2025 | 50.7%Feb 2026 | 1st |
| Sportspower | 19.9% → 15.8% | 34.1%Feb 2026 | 14%May 2026 | 2nd |
| Backyard Discovery | 8.9% → 12.9% | 21%May 2026 | 7.3%Dec 2025 | 3rd |
| TP Toys | 1.4% → 2.6% | 4.8%Apr 2026 | 1.4%Oct 2025 | 6th → 4th |
| Chad Valley | 2.2% → 2.1% | 2.8%Nov 2025 | 1.5%Mar 2026 | 4th → 5th |
| Plum | 1.4% → 2.1% | 3.9%Apr 2026 | 1.3%Feb 2026 | 5th → 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among swings worldwide decreased from 66.2% to 64.5%.
- Across the 11 months ending August 2026, Sportspower’s estimated Share of Search among swings worldwide decreased from 19.9% to 15.8%.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among swings worldwide increased from 8.9% to 12.9%.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among swings worldwide increased from 1.4% to 2.6%.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among swings worldwide increased from 1.4% to 2.1%.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among swings worldwide peaked at 69% in November 2025 and was lowest at 50.7% in February 2026.
- Across the 11 months ending August 2026, Sportspower’s estimated Share of Search among swings worldwide peaked at 34.1% in February 2026 and was lowest at 14% in May 2026.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among swings worldwide peaked at 21% in May 2026 and was lowest at 7.3% in December 2025.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among swings worldwide peaked at 4.8% in April 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among swings worldwide peaked at 2.8% in November 2025 and was lowest at 1.5% in March 2026.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among swings worldwide peaked at 3.9% in April 2026 and was lowest at 1.3% in February 2026.
- Across the 11 months ending August 2026, TP Toys rose from 6th to 4th among swings worldwide.
- Across the 11 months ending August 2026, Chad Valley fell from 4th to 5th among swings worldwide.
- Across the 11 months ending August 2026, Plum fell from 5th to 6th among swings worldwide.
How did search popularity change for swings worldwide in August 2026?
6 changes
In August 2026, Little Tikes gained estimated Share of Search among swings worldwide, from 59.3% to 64.5%.
In August 2026, Sportspower lost estimated Share of Search among swings worldwide, from 17.8% to 15.8%.
In August 2026, Backyard Discovery lost estimated Share of Search among swings worldwide, from 14.5% to 12.9%.
In August 2026, TP Toys lost estimated Share of Search among swings worldwide, from 3.6% to 2.6%.
In August 2026, Plum lost estimated Share of Search among swings worldwide, from 2.9% to 2.1%.
Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in August 2026.
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