Backyard Discovery vs Plum:Which is searched more?

Name: Backyard Discovery vs Plum: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Backyard Discovery had more branded searches than Plum among swings worldwide. Backyard Discovery was estimated to have 27.1K branded searches compared to Plum’s 4.4K, and held a 12.7% Share of Search versus Plum’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among swings worldwide in August 2026Which is more popular in search, Backyard Discovery or Plum?

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Which is more popular in search, Backyard Discovery or Plum?

Compare the swings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Backyard Discovery and Plum among swings worldwide, by month

Month	Backyard Discovery	Plum
Oct 2025	8.7%	1.4%
Nov 2025	7.4%	1.8%
Dec 2025	7.2%	1.4%
Jan 2026	9.5%	1.5%
Feb 2026	10.1%	1.3%
Mar 2026	19.9%	2.7%
Apr 2026	19.4%	3.9%
May 2026	20.7%	2.8%
Jun 2026	17%	2.8%
Jul 2026	14.3%	2.8%
Aug 2026	12.7%	2.1%
Sep 2026	—	—

How has the Backyard Discovery and Plum comparison changed over the last 12 months?

3 findings

Backyard Discovery was ahead of Plum in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among swings worldwide moved from 8.7% to 12.7%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
Across the 11 months ending August 2026, Plum’s estimated Share of Search among swings worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 2.9K to 4.4K.

How did search popularity change for swings worldwide in August 2026?

2 changes

In August 2026, Backyard Discovery lost estimated Share of Search among swings worldwide, from 14.3% to 12.7%.
In August 2026, Plum lost estimated Share of Search among swings worldwide, from 2.8% to 2.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Backyard Discovery’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.