Brandwave

Kids play equipment brands:Which are searched most?

Bestway and Little Tikes share the highest estimated Share of Search among kids play equipment brands worldwide, at 28.1% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bestway28.1%
  2. Little Tikes28.1%
  3. Intex18.7%
  4. Keter12.6%
  5. Step210.3%
  6. Plum1%
  7. Gonge0.61%
  8. TP Toys0.61%

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Share of SearchLeaderboard

Compare the kids play equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kids play equipment brands worldwide, by month

Share of Search by month for Bestway, Little Tikes, Intex, Keter, Step2. The figures are in the table below the chart.

View monthly share of search table
MonthBestwayLittle TikesIntexKeterStep2PlumGongeTP Toys
Oct 202527.4%27.4%22.3%12.3%8.2%0.83%0.89%0.59%
Nov 202525.2%30.8%20.5%11.3%9.2%1.1%1%0.82%
Dec 202534.7%28.5%19%8.5%7%0.83%0.93%0.62%
Jan 202633.7%22.5%22.5%12.4%6.8%0.78%0.74%0.74%
Feb 202629.3%23.9%23.9%13.1%7.2%0.86%0.78%0.96%
Mar 202627.6%22.6%22.6%15.1%8.3%1.6%0.6%1.7%
Apr 202623.6%19.3%28.7%15.7%8.6%1.9%0.41%1.7%
May 202629.3%16%35.8%10.7%5.9%1.1%0.28%0.96%
Jun 202634.8%10.4%42.5%7%3.8%0.69%0.22%0.63%
Jul 202636.3%13.3%36.3%7.3%4.9%0.79%0.29%0.8%
Aug 202632.2%17.6%32.2%9.7%6.5%0.82%0.38%0.71%
Sep 202628.1%28.1%18.7%12.6%10.3%1%0.61%0.61%

This month’s ranking, September 2026

  1. 1.Bestway

    28.1%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -4.1 points.

  2. 2.Little Tikes

    28.1%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +10.4 points.

  3. 3.Intex

    18.7%

    Moved from 2nd to 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -13.4 points.

  4. 4.Keter

    12.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +2.9 points.

  5. 5.Step2

    10.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  6. 6.Plum

    1%

    Held 6th. 5.9K estimated branded searches, -6.5% vs prior month. Share +0.2 points.

  7. 7.Gonge

    0.61%

    Moved from 8th to 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.TP Toys

    0.61%

    Moved from 7th to 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among kids play equipment brands worldwide?

Bestway and Little Tikes share the highest estimated Share of Search among kids play equipment brands worldwide, at 28.1% in September 2026.

Global kids play equipment brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bestway27.4% → 28.1%36.3%Jul 202623.6%Apr 20261st
Little Tikes27.4% → 28.1%30.8%Nov 202510.4%Jun 20262nd
Intex22.3% → 18.7%42.5%Jun 202618.7%Sep 20263rd
Keter12.3% → 12.6%15.7%Apr 20267%Jun 20264th
Step28.2% → 10.3%10.3%Sep 20263.8%Jun 20265th
Plum0.83% → 1%1.9%Apr 20260.69%Jun 20267th → 6th
Gonge0.89% → 0.61%1%Nov 20250.22%Jun 20266th → 7th
TP Toys0.59% → 0.61%1.7%Apr 20260.59%Oct 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Bestway’s estimated Share of Search among kids play equipment brands worldwide increased from 27.4% to 28.1%.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among kids play equipment brands worldwide increased from 27.4% to 28.1%.
  • Across the 12 months ending September 2026, Intex’s estimated Share of Search among kids play equipment brands worldwide decreased from 22.3% to 18.7%.
  • Across the 12 months ending September 2026, Step2’s estimated Share of Search among kids play equipment brands worldwide increased from 8.2% to 10.3%.
  • Across the 12 months ending September 2026, Bestway’s estimated Share of Search among kids play equipment brands worldwide peaked at 36.3% in July 2026 and was lowest at 23.6% in April 2026.
  • Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among kids play equipment brands worldwide peaked at 30.8% in November 2025 and was lowest at 10.4% in June 2026.
  • Across the 12 months ending September 2026, Intex’s estimated Share of Search among kids play equipment brands worldwide peaked at 42.5% in June 2026 and was lowest at 18.7% in September 2026.
  • Across the 12 months ending September 2026, Keter’s estimated Share of Search among kids play equipment brands worldwide peaked at 15.7% in April 2026 and was lowest at 7% in June 2026.
  • Across the 12 months ending September 2026, Step2’s estimated Share of Search among kids play equipment brands worldwide peaked at 10.3% in September 2026 and was lowest at 3.8% in June 2026.
  • Across the 12 months ending September 2026, Plum’s estimated Share of Search among kids play equipment brands worldwide peaked at 1.9% in April 2026 and was lowest at 0.69% in June 2026.
  • Across the 12 months ending September 2026, TP Toys’ estimated Share of Search among kids play equipment brands worldwide peaked at 1.7% in April 2026 and was lowest at 0.59% in October 2025.
  • Across the 12 months ending September 2026, Plum rose from 7th to 6th among kids play equipment brands worldwide.
  • Across the 12 months ending September 2026, Gonge fell from 6th to 7th among kids play equipment brands worldwide.
  • Across the 12 months ending September 2026, Keter and TP Toys held steady: their estimated Share of Search among kids play equipment brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for kids play equipment brands worldwide in September 2026?

  1. In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 28.1% estimated Share of Search.

  2. In September 2026, Step2 gained estimated Share of Search among kids play equipment brands worldwide, from 6.5% to 10.3%.

  3. In September 2026, Keter gained estimated Share of Search among kids play equipment brands worldwide, from 9.7% to 12.6%.

  4. In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 18.7%.

  5. In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 28.1%.

  6. In September 2026, Gonge rose from 8th to 7th among kids play equipment brands worldwide.

  7. In September 2026, TP Toys fell from 7th to 8th among kids play equipment brands worldwide.

  8. Estimated monthly branded searches for Plum worldwide rose 43.2% over 12 measured months, from 4.1K to 5.9K in September 2026.

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