Backyard Discovery vs KidKraft:Which is searched more?
In September 2026, Backyard Discovery had more branded searches than KidKraft among playset brands worldwide. Backyard Discovery was estimated to have 22.2K branded searches compared to KidKraft’s 18.1K, and held a 10.8% Share of Search versus KidKraft’s 8.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Backyard Discovery or KidKraft?
Compare the playset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backyard Discovery, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Backyard Discovery | KidKraft |
|---|---|---|---|
| Oct 2025 | 74.9% | 10% | 15% |
| Nov 2025 | 73.8% | 8.1% | 18.1% |
| Dec 2025 | 73.8% | 8.1% | 18.1% |
| Jan 2026 | 73.2% | 12% | 14.8% |
| Feb 2026 | 73.2% | 14.8% | 12% |
| Mar 2026 | 62% | 22.7% | 15.2% |
| Apr 2026 | 62% | 22.7% | 15.2% |
| May 2026 | 65.3% | 24% | 10.7% |
| Jun 2026 | 68.3% | 20.5% | 11.2% |
| Jul 2026 | 70.9% | 17.4% | 11.7% |
| Aug 2026 | 74.9% | 15% | 10% |
| Sep 2026 | 80.4% | 10.8% | 8.8% |
How has the Backyard Discovery and KidKraft comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Backyard Discovery took it in February 2026.
- Across the 12 months ending September 2026, Backyard Discovery’s estimated Share of Search among playset brands worldwide moved from 10% to 10.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among playset brands worldwide moved from 15% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for playset brands worldwide in September 2026?
2 changes
In September 2026, Backyard Discovery lost estimated Share of Search among playset brands worldwide, from 15% to 10.8%.
In September 2026, KidKraft lost estimated Share of Search among playset brands worldwide, from 10% to 8.8%.
Other head-to-heads among playset brands
How each brand is measured
Brandwave collects information about searches that people make online using Backyard Discovery’s and KidKraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backyard Discovery
1 branded search term
- backyard discovery
KidKraft
2 branded search terms
- kid kraft
- kidkraft
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.