How popular isKidKraft?
In September 2026, people searched for KidKraft by name about 18,100 times worldwide, a 33.2% decrease from the previous year. These searches made up 2.8% of all global kids play equipment brand searches, placing KidKraft seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about kids play equipment brands, KidKraft appeared in three of the five answers and was the fourth most recommended of the 12.
KidKraft is the seventh most searched of 12 competitors and the fourth most recommended in AI answers.
BestwayShare of searches 25.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Little TikesShare of searches 25.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IntexShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KeterShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KidKraftShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KidKraft was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. KidKraft is the fourth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lifetime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Step23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KidKraft3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy?”
Asked ChatGPT
“What are the best kids play equipment brands?”
Asked ChatGPT
“What's the best kids play equipment brand for a backyard?”
Searched Google, AI Overview
“backyard play equipment”
Searched Google, AI Overview
“best play equipment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which kids play equipment brands compete with KidKraft?
Share of searches by month for Bestway, Little Tikes, Intex, Keter, Step2, Backyard Discovery, KidKraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Backyard Discovery | KidKraft | Lifetime | Gorilla Playsets | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 24.2% | 19.7% | 10.8% | 7.3% | 3.2% | 4.9% | 1.9% | 1.8% | 0.73% | 0.79% | 0.52% |
| Nov 2025 | 21.6% | 26.4% | 17.6% | 9.7% | 7.9% | 2.9% | 6.5% | 2.6% | 2.4% | 0.96% | 0.86% | 0.7% |
| Dec 2025 | 30.6% | 25.1% | 16.7% | 7.5% | 6.2% | 2.8% | 6.2% | 1.3% | 1.5% | 0.73% | 0.82% | 0.55% |
| Jan 2026 | 30.3% | 20.2% | 20.2% | 11.1% | 6.1% | 3.3% | 4.1% | 1.3% | 1.5% | 0.7% | 0.66% | 0.66% |
| Feb 2026 | 25.7% | 20.9% | 20.9% | 11.5% | 6.3% | 4.2% | 3.4% | 2.5% | 2.3% | 0.75% | 0.68% | 0.84% |
| Mar 2026 | 22.3% | 18.2% | 18.2% | 12.2% | 6.7% | 6.7% | 4.5% | 4.4% | 3.7% | 1.3% | 0.49% | 1.3% |
| Apr 2026 | 19.6% | 16% | 23.9% | 13.1% | 7.2% | 5.9% | 3.9% | 3.9% | 3.2% | 1.6% | 0.34% | 1.4% |
| May 2026 | 25.7% | 14.1% | 31.4% | 9.4% | 5.2% | 5.2% | 2.3% | 2.3% | 2.3% | 0.99% | 0.25% | 0.85% |
| Jun 2026 | 32.2% | 9.7% | 39.4% | 6.5% | 3.5% | 2.9% | 1.6% | 1.4% | 1.3% | 0.64% | 0.21% | 0.58% |
| Jul 2026 | 33.6% | 12.3% | 33.6% | 6.8% | 4.5% | 3% | 2% | 1.2% | 1.1% | 0.73% | 0.27% | 0.74% |
| Aug 2026 | 29.4% | 16.2% | 29.4% | 8.9% | 5.9% | 3.2% | 2.2% | 1.6% | 1.4% | 0.75% | 0.35% | 0.65% |
| Sep 2026 | 25.5% | 25.5% | 17% | 11.4% | 9.4% | 3.4% | 2.8% | 1.7% | 1.3% | 0.91% | 0.56% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.5% | 165K | -32.9% | -3.9 points | |
| 2, moved from 3rd to 2nd | 25.5% | 165K | +22.2% | +9.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17% | 110K | -55.3% | -12.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.4% | 74K | 0% | +2.6 points | |
| 5, held 5th | 9.4% | 60.5K | +22.2% | +3.4 points | |
| 6, held 6th | 3.4% | 22.2K | -18.1% | +0.2 points | |
| 7, held 7th | 2.8% | 18.1K | 0% | +0.6 points | |
| 8, held 8th | 1.7% | 10.8K | -18.2% | +0.1 points | |
| 9, held 9th | 1.3% | 8.1K | -33.1% | -0.2 points | |
| 10, held 10th | 0.91% | 5.9K | -6.5% | +0.2 points | |
| 11, moved from 12th to 11th | 0.56% | 3.6K | +24.1% | +0.2 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.56% | 3.6K | -33.3% | -0.1 pointsmoved from 11th to 12th |
1.
Bestway25.5%
Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -3.9 points.
25.5%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +9.4 points.
3.
Intex17%
Moved from 2nd to 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -12.4 points.
4.
Keter11.4%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +2.6 points.
5.
Step29.4%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
3.4%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.
7.
KidKraft2.8%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
Lifetime1.7%
Held 8th. 10.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
1.3%
Held 9th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.
10.Plum
0.91%
Held 10th. 5.9K estimated branded searches, -6.5% vs prior month. Share +0.2 points.
11.
Gonge0.56%
Moved from 12th to 11th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
12.
TP Toys0.56%
Moved from 11th to 12th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare popularity between KidKraft and its closest rivals
Every comparison with KidKraft
26 comparisons
- Crayola vs KidKraft
- KidKraft vs MEEDEN
- Backyard Discovery vs KidKraft
- Bestway vs KidKraft
- Fisher-Price vs KidKraft
- Hape vs KidKraft
- Intex vs KidKraft
- Keter vs KidKraft
- KidKraft vs Little Tikes
- KidKraft vs Maileg
- KidKraft vs Melissa & Doug
- KidKraft vs PlanToys
- KidKraft vs Step2
- KidKraft vs Sylvanian Families
- KidKraft vs Le Toy Van
- KidKraft vs Rainbow Play Systems
- KidKraft vs Lifetime
- KidKraft vs Tender Leaf Toys
- Gorilla Playsets vs KidKraft
- KidKraft vs Plum
- Chad Valley vs KidKraft
- Gonge vs KidKraft
- KidKraft vs TP Toys
- KidKraft vs Mabef
- Blick Studio vs KidKraft
- Jack Richeson vs KidKraft
How has branded search demand for KidKraft changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KidKraft worldwide fell from 27.1K to 18.1K.
- Across the 12 months ending September 2026, KidKraft’s share of searches among kids play equipment brands worldwide decreased from 4.9% to 2.8%.
- Across the 12 months ending September 2026, KidKraft’s share of searches among kids play equipment brands worldwide peaked at 6.5% in November 2025 and was lowest at 1.6% in June 2026.
- Across the 12 months ending September 2026, KidKraft fell from 6th to 7th among kids play equipment brands worldwide.
How did search popularity change for kids play equipment brands worldwide in September 2026?
6 changes
In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 25.5% of the searches.
In September 2026, Step2 gained share of searches among kids play equipment brands worldwide, from 5.9% to 9.4%.
In September 2026, Keter gained share of searches among kids play equipment brands worldwide, from 8.9% to 11.4%.
In September 2026, KidKraft gained share of searches among kids play equipment brands worldwide, from 2.2% to 2.8%.
In September 2026, Intex lost share of searches among kids play equipment brands worldwide, from 29.4% to 17%.
In September 2026, Bestway lost share of searches among kids play equipment brands worldwide, from 29.4% to 25.5%.
How are KidKraft’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KidKraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kid kraft
- kidkraft
Do you work for KidKraft? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does KidKraft compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dollhouse furniture brands | 5th of 7 | 1.8% | Show ranking |
| Dolls house brands | 4th of 7 | 2% | Show ranking |
| Play kitchen brands | 6th of 6 | 2.7% | Show ranking |
| Kids play equipment brands | 7th of 12 | 2.8% | Shown above |
| Dollhouse brands | 5th of 6 | 2.9% | Show ranking |
| Art easel brands | 5th of 8 | 4% | Show ranking |
| Sandpits | 3rd of 6 | 7% | Show ranking |
| Playset brands | 3rd of 6 | 7.3% | Show ranking |
Is KidKraft your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.