How popular isKeter in search?
In September 2026, there were an estimated 74K branded searches for Keter worldwide which is up 22.3% over the last 12 months. Keter holds 12.5% estimated Share of Search among kids play equipment brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which kids play equipment brands compete with Keter?
Share of Search by month for Bestway, Little Tikes, Intex, Keter, Step2. The figures are in the table below the chart.
View monthly share of search table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 27.2% | 22.1% | 12.2% | 8.2% | 1.7% | 0.89% | 0.58% |
| Nov 2025 | 25% | 30.5% | 20.3% | 11.2% | 9.1% | 2.1% | 1% | 0.81% |
| Dec 2025 | 34.4% | 28.3% | 18.8% | 8.5% | 6.9% | 1.5% | 0.93% | 0.62% |
| Jan 2026 | 33.5% | 22.3% | 22.3% | 12.3% | 6.7% | 1.5% | 0.73% | 0.73% |
| Feb 2026 | 29.1% | 23.7% | 23.7% | 13% | 7.1% | 1.5% | 0.78% | 0.95% |
| Mar 2026 | 27.4% | 22.4% | 22.4% | 15% | 8.2% | 2.4% | 0.6% | 1.6% |
| Apr 2026 | 23.3% | 19.1% | 28.4% | 15.6% | 8.6% | 2.9% | 0.41% | 1.7% |
| May 2026 | 29.1% | 15.9% | 35.6% | 10.6% | 5.8% | 1.7% | 0.28% | 0.96% |
| Jun 2026 | 34.6% | 10.4% | 42.3% | 7% | 3.8% | 1.1% | 0.22% | 0.62% |
| Jul 2026 | 36.1% | 13.3% | 36.1% | 7.3% | 4.9% | 1.3% | 0.28% | 0.8% |
| Aug 2026 | 32% | 17.5% | 32% | 9.6% | 6.4% | 1.4% | 0.38% | 0.7% |
| Sep 2026 | 27.9% | 27.9% | 18.6% | 12.5% | 10.2% | 1.7% | 0.61% | 0.61% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.9% | 165K | -32.9% | -4.1 points | |
| 2, moved from 3rd to 2nd | 27.9% | 165K | +22.2% | +10.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.6% | 110K | -55.3% | -13.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.5% | 74K | 0% | +2.9 points | |
| 5, held 5th | 10.2% | 60.5K | +22.2% | +3.8 points | |
| 6, held 6th | 1.7% | 10.2K | -8.2% | +0.3 points | |
| 7, moved from 8th to 7th | 0.61% | 3.6K | +24.1% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.61% | 3.6K | -33.3% | -0.1 pointsmoved from 7th to 8th |
1.
Bestway
27.9%
Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -4.1 points.
27.9%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +10.3 points.
3.
Intex18.6%
Moved from 2nd to 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -13.4 points.
4.
Keter12.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +2.9 points.
5.
Step210.2%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.8 points.
6.Plum
1.7%
Held 6th. 10.2K estimated branded searches, -8.2% vs prior month. Share +0.3 points.
7.
Gonge0.61%
Moved from 8th to 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
8.
TP Toys0.61%
Moved from 7th to 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare search popularity between Keter and its closest rivals
Every comparison with Keter
36 comparisons
- Keter vs Toomax
- Bestway vs Keter
- Black and Decker vs Keter
- Brabantia vs Keter
- Intex vs Keter
- Keter vs Little Tikes
- Keter vs WORX
- Bunnings vs Keter
- FlexiSpot vs Keter
- Freedom Furniture vs Keter
- Keter vs Mitre 10
- Keter vs Songmics
- Keter vs Step2
- Keter vs Rubbermaid
- Hartman vs Keter
- Keter vs Sunbrella
- ClosetMaid vs Keter
- Keter vs Kettler
- Keter vs Stanley
- Iris Ohyama vs Keter
- Keter vs Muji
- Curver vs Keter
- Forest Garden vs Keter
- Keter vs Sealey
- Keter vs Whitmor
- Keter vs Suncast
- Keter vs Plum
- Charles Bentley vs Keter
- Gonge vs Keter
- Keter vs TP Toys
- Absco vs Keter
- Arbor Garden vs Keter
- Keter vs Rowlinson
- Keter vs Wham
- Keter vs Store It Out
- Keter vs Shire
How has branded search demand for Keter changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Keter worldwide rose from 60.5K to 74K.
- Across the 12 months ending September 2026, Keter’s estimated Share of Search among kids play equipment brands worldwide peaked at 15.6% in April 2026 and was lowest at 7% in June 2026.
How did search popularity change for kids play equipment brands worldwide in September 2026?
6 changes
In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 27.9% estimated Share of Search.
In September 2026, Step2 gained estimated Share of Search among kids play equipment brands worldwide, from 6.4% to 10.2%.
In September 2026, Keter gained estimated Share of Search among kids play equipment brands worldwide, from 9.6% to 12.5%.
In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32% to 18.6%.
In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 32% to 27.9%.
Plum’s estimated Share of Search among kids play equipment brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.7% in September 2026.
Where does Keter compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden storage box brands | 2nd of 5 | 0.8% | Show ranking |
| Outdoor furniture brands | 4th of 7 | 1.5% | Show ranking |
| Kids play equipment brands | 4th of 8 | 12.5% | Shown above |
| Workbench brands | 3rd of 5 | 16.3% | Show ranking |
| Shelving | 2nd of 5 | 17.7% | Show ranking |
| Storage baskets | 2nd of 6 | 30% | Show ranking |
| Storage shed brands | 1st of 4 | 53.4% | Show ranking |
| Log store brands | 1st of 6 | 70.6% | Show ranking |
How is Keter measured?
Brandwave collects information about searches that people make online using Keter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- keter
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Is Keter your brand?
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