Brandwave

Storage baskets:Which brands are most popular in search?

In August 2026, Brabantia was the most searched among storage baskets worldwide, with an estimated 135K branded searches and 48.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia48.9%
  2. Keter26.8%
  3. Curver8%
  4. Iris Ohyama8%
  5. Muji8%
  6. Wham0.14%

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Share of SearchLeaderboard

Compare the storage baskets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among storage baskets worldwide, by month

Share of Search by month for Brabantia, Keter, Curver, Iris Ohyama, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaKeterCurverIris OhyamaMujiWham
Oct 202542.3%28.3%10.4%10.4%8.5%0.18%
Nov 202546.3%25.5%9.4%9.4%9.4%0.13%
Dec 202544.6%24.4%8.9%10.9%10.9%0.16%
Jan 202646.3%25.5%9.3%9.3%9.3%0.2%
Feb 202648.8%26.9%8%8%8%0.17%
Mar 202645.4%30.4%7.5%7.5%9.1%0.13%
Apr 202638.9%38.9%6.4%7.8%7.8%0.14%
May 202643.8%35.7%5.9%7.2%7.2%0.13%
Jun 202637%37%7.4%11.1%7.4%0.16%
Jul 202644.6%30%7.3%9%9%0.13%
Aug 202648.9%26.8%8%8%8%0.14%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Brabantia

    48.9%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +4.3 points.

  2. 2.Keter

    26.8%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.Curver

    8%

    Moved from 5th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  4. 4.Iris Ohyama

    8%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Muji

    8%

    Moved from 4th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Wham

    0.14%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among storage baskets worldwide?

In August 2026, Brabantia was the most searched among storage baskets worldwide, with an estimated 135K branded searches and 48.9% estimated Share of Search within this set. Keter is in 2nd place, 22.1 percentage points behind at 26.8% Share of Search.

Global storage baskets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brabantia42.3% → 48.9%48.9%Aug 202637%Jun 20261st
Keter28.3% → 26.8%38.9%Apr 202624.4%Dec 20252nd
Curver10.4% → 8%10.4%Oct 20255.9%May 20263rd
Iris Ohyama10.4% → 8%11.1%Jun 20267.2%May 20264th
Muji8.5% → 8%10.9%Dec 20257.2%May 20265th
Wham0.18% → 0.14%0.2%Jan 20260.13%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among storage baskets worldwide increased from 42.3% to 48.9%.
  • Across the 11 months ending August 2026, Keter’s estimated Share of Search among storage baskets worldwide decreased from 28.3% to 26.8%.
  • Across the 11 months ending August 2026, Curver’s estimated Share of Search among storage baskets worldwide decreased from 10.4% to 8%.
  • Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among storage baskets worldwide decreased from 10.4% to 8%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among storage baskets worldwide peaked at 48.9% in August 2026 and was lowest at 37% in June 2026.
  • Across the 11 months ending August 2026, Keter’s estimated Share of Search among storage baskets worldwide peaked at 38.9% in April 2026 and was lowest at 24.4% in December 2025.
  • Across the 11 months ending August 2026, Curver’s estimated Share of Search among storage baskets worldwide peaked at 10.4% in October 2025 and was lowest at 5.9% in May 2026.
  • Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among storage baskets worldwide peaked at 11.1% in June 2026 and was lowest at 7.2% in May 2026.
  • Across the 11 months ending August 2026, Muji’s estimated Share of Search among storage baskets worldwide peaked at 10.9% in December 2025 and was lowest at 7.2% in May 2026.
  • Across the 11 months ending August 2026, Muji and Wham held steady: their estimated Share of Search among storage baskets worldwide each moved less than 0.5 percentage points.

How did search popularity change for storage baskets worldwide in August 2026?

  1. In August 2026, Curver overtook Iris Ohyama to rank 3rd among storage baskets worldwide, at 8%.

  2. In August 2026, Brabantia gained estimated Share of Search among storage baskets worldwide, from 44.6% to 48.9%.

  3. In August 2026, Keter lost estimated Share of Search among storage baskets worldwide, from 30% to 26.8%.

  4. In August 2026, Iris Ohyama lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.

  5. In August 2026, Muji lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.

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