Brandwave

How popular isBrabantia in search?

In August 2026, there were an estimated 135K branded searches for Brabantia worldwide which is up 49.2% over the last 11 months. Brabantia holds 48.9% estimated Share of Search among storage baskets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia48.9%
  2. Keter26.8%
  3. Curver8%
  4. Iris Ohyama8%
  5. Muji8%
  6. Wham0.14%
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Which storage baskets compete with Brabantia?

Brabantia against storage baskets worldwide, by month

Share of Search by month for Brabantia, Keter, Curver, Iris Ohyama, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaKeterCurverIris OhyamaMujiWham
Oct 202542.3%28.3%10.4%10.4%8.5%0.18%
Nov 202546.3%25.5%9.4%9.4%9.4%0.13%
Dec 202544.6%24.4%8.9%10.9%10.9%0.16%
Jan 202646.3%25.5%9.3%9.3%9.3%0.2%
Feb 202648.8%26.9%8%8%8%0.17%
Mar 202645.4%30.4%7.5%7.5%9.1%0.13%
Apr 202638.9%38.9%6.4%7.8%7.8%0.14%
May 202643.8%35.7%5.9%7.2%7.2%0.13%
Jun 202637%37%7.4%11.1%7.4%0.16%
Jul 202644.6%30%7.3%9%9%0.13%
Aug 202648.9%26.8%8%8%8%0.14%
Sep 2026——————

  1. 1.Brabantia

    48.9%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +4.3 points.

  2. 2.Keter

    26.8%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.Curver

    8%

    Moved from 5th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  4. 4.Iris Ohyama

    8%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Muji

    8%

    Moved from 4th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Wham

    0.14%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between Brabantia and its closest rivals

How has branded search demand for Brabantia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 135K.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among storage baskets worldwide increased from 42.3% to 48.9%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among storage baskets worldwide peaked at 48.9% in August 2026 and was lowest at 37% in June 2026.

How did search popularity change for storage baskets worldwide in August 2026?

  1. In August 2026, Curver overtook Iris Ohyama to rank 3rd among storage baskets worldwide, at 8%.

  2. In August 2026, Brabantia gained estimated Share of Search among storage baskets worldwide, from 44.6% to 48.9%.

  3. In August 2026, Keter lost estimated Share of Search among storage baskets worldwide, from 30% to 26.8%.

  4. In August 2026, Iris Ohyama lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.

  5. In August 2026, Muji lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.

Where does Brabantia compete?

Brabantia is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards2nd of 69.7%Show ranking
Bathroom accessory brands1st of 624.5%Show ranking
Compost caddy brands1st of 631.8%Show ranking
Towel rail brands1st of 631.9%Show ranking
Clothes airers2nd of 636.1%Show ranking
Laundry baskets1st of 640.1%Show ranking
Storage baskets1st of 648.9%Shown above
Compost bins1st of 683.3%Show ranking

How is Brabantia measured?

Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brabantia

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How the Brand Demand Index is measured

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