Brandwave

How popular isRubbermaid?

In September 2026, people searched for Rubbermaid by name about 53,100 times worldwide, a 17.2% decrease from the previous year. These searches made up 5% of all global cleaning tool brand searches, placing Rubbermaid sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about cleaning tool brands, Rubbermaid appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Rubbermaid is the sixth most searched of 10 competitors and the third most recommended in AI answers.

  1. SwifferShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  2. Scotch-BriteShare of searches 20.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. ViledaShare of searches 20.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. BrabantiaShare of searches 11.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. RubbermaidShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top cleaning tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rubbermaid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rubbermaid is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O-Cedar1st
  2. OXO2nd
  3. Rubbermaid3rd
  4. Libman4th
  5. Bona5th
  6. Scotch-Brite6th
  7. Vileda7th
  8. Swiffer8th
  9. Brabantia–
  10. Oates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swiffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scotch-Brite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bona2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cleaning tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cleaning tool brands compete with Rubbermaid?

Rubbermaid against cleaning tool brands worldwide, by month

Share of searches by month for Swiffer, Scotch-Brite, Vileda, Brabantia, OXO, Rubbermaid, Bona. The figures are in the table below the chart.

View monthly share of searches table
MonthSwifferScotch-BriteViledaBrabantiaOXORubbermaidBonaO-CedarOatesLibman
Oct 202525.2%16.9%20.6%9.3%13.8%6.2%3.4%2.3%1.2%1%
Nov 202520.5%16.8%20.5%11.2%16.8%6.2%3.4%2.3%1.5%1%
Dec 202521.6%17.8%21.6%9.7%14.5%6.5%3.6%1.9%1.6%1.1%
Jan 202624.5%16.5%20%11%13.5%6%4%1.8%1.5%1.2%
Feb 202621.9%17.9%21.9%12%12%5.4%4.4%2%1.3%1.3%
Mar 202621%17.2%21%14.1%11.5%6.3%4.2%1.9%1.5%1.3%
Apr 202622.5%18.5%18.5%12.3%12.3%6.8%4.5%2%1.4%1.1%
May 202622.1%18.1%18.1%14.8%12.1%6.7%3.6%2%1.3%1.1%
Jun 202623.6%19.4%19.4%10.6%12.9%5.8%3.9%1.7%1.7%0.95%
Jul 202623%18.9%18.9%12.6%12.6%5.7%3.8%2.1%1.4%1.1%
Aug 202624.8%20.3%16.7%13.6%11.1%6.1%3.3%1.8%1.2%1%
Sep 202624.8%20.2%20.2%11.1%11.1%5%3.3%1.8%1.5%1%

  1. 1.Swiffer

    24.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Scotch-Brite

    20.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Vileda

    20.2%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +3.6 points.

  4. 4.Brabantia

    11.1%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.6 points.

  5. 5.OXO

    11.1%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rubbermaid

    5%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  7. 7.Bona

    3.3%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.O-Cedar

    1.8%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Oates

    1.5%

    Held 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  10. 10.Libman

    1%

    Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rubbermaid and its closest rivals

Every comparison with Rubbermaid

36 comparisons

How has branded search demand for Rubbermaid changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rubbermaid worldwide fell from 64.1K to 53.1K.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among cleaning tool brands worldwide decreased from 6.2% to 5%.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among cleaning tool brands worldwide peaked at 6.8% in April 2026 and was lowest at 5% in September 2026.

How did search popularity change for cleaning tool brands worldwide in September 2026?

6 changes

  1. In September 2026, Vileda gained share of searches among cleaning tool brands worldwide, from 16.7% to 20.2%.

  2. In September 2026, Brabantia lost share of searches among cleaning tool brands worldwide, from 13.6% to 11.1%.

  3. In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%.

  4. OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026.

  5. Bona’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.

  6. Estimated monthly branded searches for Oates worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are Rubbermaid’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rubbermaid
  • rubbermaid mop

Do you work for Rubbermaid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rubbermaid compete?

Rubbermaid is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food storage container brands8th of 82.4%Show ranking
Power scrubber brands6th of 63%Show ranking
Mop brands8th of 80.35%Show ranking
Cleaning tool brands6th of 105%Shown above
Trash can brands3rd of 615.5%Show ranking
Dish drainer brands3rd of 415.5%Show ranking
Meal prep containers brands3rd of 717.3%Show ranking
Storage shed brands3rd of 620%Show ranking
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