Brandwave

Beldray vs Rubbermaid:Which is more popular?

In September 2026, Beldray had more branded searches than Rubbermaid among mop brands worldwide. Beldray had about 12,100 branded searches, while Rubbermaid had 3,600. Beldray made up 1.2% of all mop brand searches we track, and Rubbermaid accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about mop brands, Rubbermaid appeared in four of the five answers and Beldray in none.

Among mop brands worldwide in September 2026

Who do people search for more?

Beldray, about 3 searches for every 1 for Rubbermaid

Beldray 12.1K searchesRubbermaid 3.6K searches

Who does AI mention more?

Rubbermaid, mentioned in 4 of 5 answers, Beldray in 0

Rubbermaid in 4 of 5Beldray in 0 of 5

Who does AI recommend more?

Rubbermaid, the only one of the two named

Rubbermaid first in 4Beldray never named

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Top mop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rubbermaid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beldray did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O-Cedar1st
  2. Bona2nd
  3. Rubbermaid3rd
  4. BISSELL4th
  5. Swiffer–
  6. Vileda–
  7. Leifheit–
  8. Beldray–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bona4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swiffer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vileda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leifheit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beldray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Beldray or Rubbermaid more popular in search?

This chart shows how often people search Google for Beldray and Rubbermaid by name. Each line represents a brand's share of searches for all eight mop brands we track, month by month, from English-language searches worldwide.

Beldray and Rubbermaid among mop brands worldwide, by month

Share of searches by month for Beldray, Rubbermaid. The figures are in the table below the chart.

View monthly share of searches table
MonthBISSELLSwifferViledaLeifheitBonaO-CedarBeldrayRubbermaid
Oct 202544.6%24%19.6%5.9%2%2.2%1.4%0.35%
Nov 202551.1%18.3%18.3%6.7%1.9%2%1.3%0.26%
Dec 202543.3%22.2%22.2%6.7%2.2%2%1.1%0.32%
Jan 202640.6%25.5%20.8%7.7%2.1%1.9%1%0.37%
Feb 202644.3%21.7%21.7%6.5%2.2%2%1.3%0.39%
Mar 202645.5%20%20%9%2%1.8%1.5%0.36%
Apr 202644.4%22.8%18.7%8.4%2.3%2.1%1.1%0.33%
May 202641.3%24.7%20.3%7.4%2.5%2.2%1.2%0.44%
Jun 202640.2%25.3%20.7%7.6%2.6%1.9%1.2%0.45%
Jul 202640.1%25.2%20.7%7.6%2.6%2.3%1.2%0.45%
Aug 202645.6%25.4%17%6.2%2.2%1.9%1.2%0.37%
Sep 202644.9%24.1%19.7%5.9%2%1.8%1.2%0.35%

How has the Beldray and Rubbermaid comparison changed over the last 12 months?

3 findings
  • Beldray was ahead of Rubbermaid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beldray’s share of searches among mop brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among mop brands worldwide held steady at 0.35%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for mop brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Beldray worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beldray’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beldray

1 branded search term

  • beldray

Rubbermaid

1 branded search term

  • rubbermaid mop

How the Brand Demand Index is measured

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