Brandwave

How popular isRubbermaid in search?

In August 2026, there were an estimated 60.5K branded searches for Rubbermaid worldwide which held steady over the last 11 months. Rubbermaid holds 3.3% estimated Share of Search among food storage container brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tupperware66.6%
  2. Sistema16.4%
  3. Pyrex11%
  4. Rubbermaid3.3%
  5. Lock&Lock2.7%
  6. Oxo0.01%
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Where does Rubbermaid compete?

Rubbermaid is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Food storage container brands4th of 63.3%Shown below
Storage shed brands2nd of 540.6%Show ranking

Which food storage container brands compete with Rubbermaid?

Rubbermaid against food storage container brands worldwide, by month

Share of Search by month for Tupperware, Sistema, Pyrex, Rubbermaid, Lock&Lock. The figures are in the table below the chart.

View monthly share of search table
MonthTupperwareSistemaPyrexRubbermaidLock&LockOxo
Oct 202565.5%19.8%8.9%3.2%2.7%0.01%
Nov 202564.2%19.4%10.6%3.2%2.6%0.02%
Dec 202568.2%13.8%11.2%3.4%3.4%0.02%
Jan 202670.6%14.2%9.5%2.8%2.8%0.03%
Feb 202668.7%16.9%9.3%2.8%2.3%0.01%
Mar 202665.5%19.8%8.9%3.2%2.7%0.01%
Apr 202661.2%22.5%10.1%3.7%2.5%0.02%
May 202661.2%22.5%10.1%3.7%2.5%0.02%
Jun 202663.9%19.2%10.5%3.2%3.2%0.02%
Jul 202666.6%16.4%11%3.3%2.7%0.02%
Aug 202666.6%16.4%11%3.3%2.7%0.01%
Sep 2026——————

  1. 1.Tupperware

    66.6%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share 0 points.

  2. 2.Sistema

    16.4%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share 0 points.

  3. 3.Pyrex

    11%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.

  4. 4.Rubbermaid

    3.3%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Lock&Lock

    2.7%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Oxo

    0.01%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rubbermaid and its closest rivals

How has branded search demand for Rubbermaid changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rubbermaid worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among food storage container brands worldwide held steady, from 3.2% to 3.3%.

How did search popularity change for food storage container brands worldwide in August 2026?

  1. Estimated monthly branded searches for Pyrex worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  2. Estimated monthly branded searches for Sistema worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

How is Rubbermaid measured?

Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rubbermaid

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How the Brand Demand Index is measured

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