Cleaning tool brands:Which are searched most?
In September 2026, Vileda was the most searched among cleaning tool brands worldwide, with an estimated 201K branded searches and 61.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the mop, broom and cleaning tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vileda, Brabantia, Oates. The figures are in the table below the chart.
View monthly share of search table
| Month | Vileda | Brabantia | Oates |
|---|---|---|---|
| Oct 2025 | 66.2% | 29.8% | 4% |
| Nov 2025 | 61.7% | 33.8% | 4.5% |
| Dec 2025 | 65.6% | 29.5% | 4.8% |
| Jan 2026 | 61.7% | 33.8% | 4.5% |
| Feb 2026 | 62.2% | 34% | 3.7% |
| Mar 2026 | 57.3% | 38.5% | 4.2% |
| Apr 2026 | 57.5% | 38.3% | 4.2% |
| May 2026 | 52.9% | 43.3% | 3.9% |
| Jun 2026 | 61% | 33.5% | 5.5% |
| Jul 2026 | 57.5% | 38.3% | 4.2% |
| Aug 2026 | 52.9% | 43.3% | 3.9% |
| Sep 2026 | 61.7% | 33.8% | 4.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.7% | 201K | +21.8% | +8.8 points | |
| 2, held 2nd | 33.8% | 110K | -18.5% | -9.5 points | |
| 3, held 3rd | 4.5% | 14.8K | +22.3% | +0.7 points |
Compare search popularity between leading brands
Which brand is most popular in search among cleaning tool brands worldwide?
3 brands
In September 2026, Vileda was the most searched among cleaning tool brands worldwide, with an estimated 201K branded searches and 61.7% estimated Share of Search within this set. Brabantia is in 2nd place, 27.9 percentage points behind at 33.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Vileda | 66.2% → 61.7% | 66.2%Oct 2025 | 52.9%May 2026 | 1st |
 Brabantia | 29.8% → 33.8% | 43.3%May 2026 | 29.5%Dec 2025 | 2nd |
 Oates | 4% → 4.5% | 5.5%Jun 2026 | 3.7%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Vileda’s estimated Share of Search among cleaning tool brands worldwide decreased from 66.2% to 61.7%.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among cleaning tool brands worldwide increased from 29.8% to 33.8%.
- Across the 12 months ending September 2026, Oates’ estimated Share of Search among cleaning tool brands worldwide increased from 4% to 4.5%.
- Across the 12 months ending September 2026, Vileda’s estimated Share of Search among cleaning tool brands worldwide peaked at 66.2% in October 2025 and was lowest at 52.9% in May 2026.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among cleaning tool brands worldwide peaked at 43.3% in May 2026 and was lowest at 29.5% in December 2025.
- Across the 12 months ending September 2026, Oates’ estimated Share of Search among cleaning tool brands worldwide peaked at 5.5% in June 2026 and was lowest at 3.7% in February 2026.
How did search popularity change for cleaning tool brands worldwide in September 2026?
3 changes
In September 2026, Vileda gained estimated Share of Search among cleaning tool brands worldwide, from 52.9% to 61.7%.
In September 2026, Oates gained estimated Share of Search among cleaning tool brands worldwide, from 3.9% to 4.5%.
In September 2026, Brabantia lost estimated Share of Search among cleaning tool brands worldwide, from 43.3% to 33.8%.
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