Brandwave

How popular isBrabantia in search?

In September 2026, there were an estimated 110K branded searches for Brabantia worldwide which is up 21.5% over the last 12 months. Brabantia holds 33.8% estimated Share of Search among cleaning tool brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vileda61.7%
  2. Brabantia33.8%
  3. Oates4.5%
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Which cleaning tool brands compete with Brabantia?

Brabantia against cleaning tool brands worldwide, by month

Share of Search by month for Vileda, Brabantia, Oates. The figures are in the table below the chart.

View monthly share of search table
MonthViledaBrabantiaOates
Oct 202566.2%29.8%4%
Nov 202561.7%33.8%4.5%
Dec 202565.6%29.5%4.8%
Jan 202661.7%33.8%4.5%
Feb 202662.2%34%3.7%
Mar 202657.3%38.5%4.2%
Apr 202657.5%38.3%4.2%
May 202652.9%43.3%3.9%
Jun 202661%33.5%5.5%
Jul 202657.5%38.3%4.2%
Aug 202652.9%43.3%3.9%
Sep 202661.7%33.8%4.5%

  1. 1.Vileda

    61.7%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +8.8 points.

  2. 2.Brabantia

    33.8%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -9.5 points.

  3. 3.Oates

    4.5%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

Compare search popularity between Brabantia and its closest rivals

Every comparison with Brabantia

How has branded search demand for Brabantia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 110K.
  • Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among cleaning tool brands worldwide increased from 29.8% to 33.8%.
  • Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among cleaning tool brands worldwide peaked at 43.3% in May 2026 and was lowest at 29.5% in December 2025.

How did search popularity change for cleaning tool brands worldwide in September 2026?

  1. In September 2026, Vileda gained estimated Share of Search among cleaning tool brands worldwide, from 52.9% to 61.7%.

  2. In September 2026, Oates gained estimated Share of Search among cleaning tool brands worldwide, from 3.9% to 4.5%.

  3. In September 2026, Brabantia lost estimated Share of Search among cleaning tool brands worldwide, from 43.3% to 33.8%.

Where does Brabantia compete?

Brabantia is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clothes Pegs brands5th of 80.17%Show ranking
Trash Can brands4th of 80.19%Show ranking
Dish Drying Rack brands3rd of 40.19%Show ranking
Clothes Brush brands3rd of 40.2%Show ranking
Peg Bag brands3rd of 50.62%Show ranking
Jar Opener brands6th of 74.8%Show ranking
Washing Line brands3rd of 56%Show ranking
Pastry Brush brands4th of 66.2%Show ranking
Ironing boards3rd of 66.8%Show ranking
Clothes airers3rd of 613.7%Show ranking
Clothes Line brands3rd of 514%Show ranking
Bathroom accessory brands3rd of 621.9%Show ranking
Towel rail brands3rd of 627.6%Show ranking
Compost caddy brands1st of 631.8%Show ranking
Cleaning tool brands2nd of 333.8%Shown above
Laundry baskets1st of 638.9%Show ranking
Storage baskets1st of 644.5%Show ranking
Compost bins1st of 683.4%Show ranking

How is Brabantia measured?

Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brabantia

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How the Brand Demand Index is measured

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