Brandwave

How popular isBrabantia in search?

In August 2026, there were an estimated 135K branded searches for Brabantia worldwide which is up 49.2% over the last 11 months. Brabantia holds 36.1% estimated Share of Search among clothes airers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vileda44.1%
  2. Brabantia36.1%
  3. Leifheit16.2%
  4. Household Essentials1.8%
  5. Lakeland1.8%
  6. Minky0.03%
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Which clothes airers compete with Brabantia?

Brabantia against clothes airers worldwide, by month

Share of Search by month for Vileda, Brabantia, Leifheit. The figures are in the table below the chart.

View monthly share of search table
MonthViledaBrabantiaLeifheitHousehold EssentialsLakelandMinky
Oct 202554.5%24.5%16.4%1.8%2.7%0.04%
Nov 202549.3%27%18.1%2%3.6%0.03%
Dec 202554%24.3%16.3%2.2%3.3%0.02%
Jan 202649.8%27.2%18.3%1.6%3%0.03%
Feb 202651.9%28.4%15.6%1.4%2.6%0.07%
Mar 202645.7%30.7%20.6%1.5%1.5%0.03%
Apr 202645.5%30.4%20.4%1.8%1.8%0.03%
May 202644.3%36.2%16.2%1.8%1.4%0.02%
Jun 202650.3%27.6%18.4%2%1.6%0.03%
Jul 202647.6%31.8%17.5%1.6%1.6%0.03%
Aug 202644.1%36.1%16.2%1.8%1.8%0.03%
Sep 2026——————

  1. 1.Vileda

    44.1%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -3.5 points.

  2. 2.Brabantia

    36.1%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +4.4 points.

  3. 3.Leifheit

    16.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Household Essentials

    1.8%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Lakeland

    1.8%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Minky

    0.03%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Brabantia and its closest rivals

How has branded search demand for Brabantia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 135K.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among clothes airers worldwide increased from 24.5% to 36.1%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among clothes airers worldwide peaked at 36.2% in May 2026 and was lowest at 24.3% in December 2025.

How did search popularity change for clothes airers worldwide in August 2026?

  1. In August 2026, Brabantia gained estimated Share of Search among clothes airers worldwide, from 31.8% to 36.1%.

  2. In August 2026, Vileda lost estimated Share of Search among clothes airers worldwide, from 47.6% to 44.1%.

  3. In August 2026, Leifheit lost estimated Share of Search among clothes airers worldwide, from 17.5% to 16.2%.

  4. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

Where does Brabantia compete?

Brabantia is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards2nd of 69.7%Show ranking
Bathroom accessory brands1st of 624.5%Show ranking
Compost caddy brands1st of 631.8%Show ranking
Towel rail brands1st of 631.9%Show ranking
Clothes airers2nd of 636.1%Shown above
Laundry baskets1st of 640.1%Show ranking
Storage baskets1st of 648.9%Show ranking
Compost bins1st of 683.3%Show ranking

How is Brabantia measured?

Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brabantia

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How the Brand Demand Index is measured

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