Brandwave

Laundry baskets:Which brands are most popular in search?

Brabantia and Joseph Joseph share the highest estimated Share of Search among laundry baskets worldwide, at 40.1% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia40.1%
  2. Joseph Joseph40.1%
  3. Curver6.6%
  4. Iris Ohyama6.6%
  5. Muji6.6%
  6. Wham0.12%

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Share of SearchLeaderboard

Compare the laundry baskets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among laundry baskets worldwide, by month

Share of Search by month for Brabantia, Joseph Joseph, Curver, Iris Ohyama, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaJoseph JosephCurverIris OhyamaMujiWham
Oct 202531.4%46.8%7.7%7.7%6.3%0.14%
Nov 202532.2%48.3%6.5%6.5%6.5%0.09%
Dec 202528.4%51.8%5.7%7%7%0.1%
Jan 202632.2%48.2%6.5%6.5%6.5%0.14%
Feb 202636.7%45%6%6%6%0.13%
Mar 202639.5%39.5%6.5%6.5%7.9%0.11%
Apr 202635.7%43.8%5.9%7.2%7.2%0.13%
May 202643.8%35.7%5.9%7.2%7.2%0.13%
Jun 202634.3%41.6%6.9%10.3%6.9%0.15%
Jul 202638.9%38.9%6.4%7.8%7.8%0.11%
Aug 202640.1%40.1%6.6%6.6%6.6%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Brabantia

    40.1%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  2. 2.Joseph Joseph

    40.1%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  3. 3.Curver

    6.6%

    Moved from 5th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  4. 4.Iris Ohyama

    6.6%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Muji

    6.6%

    Moved from 4th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1.3 points.

  6. 6.Wham

    0.12%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among laundry baskets worldwide?

Brabantia and Joseph Joseph share the highest estimated Share of Search among laundry baskets worldwide, at 40.1% in August 2026.

Global laundry baskets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brabantia31.4% → 40.1%43.8%May 202628.4%Dec 20252nd → 1st
Joseph Joseph46.8% → 40.1%51.8%Dec 202535.7%May 20261st → 2nd
Curver7.7% → 6.6%7.7%Oct 20255.7%Dec 20253rd
Iris Ohyama7.7% → 6.6%10.3%Jun 20266%Feb 20264th
Muji6.3% → 6.6%7.9%Mar 20266%Feb 20265th
Wham0.14% → 0.12%0.15%Jun 20260.09%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among laundry baskets worldwide increased from 31.4% to 40.1%.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide decreased from 46.8% to 40.1%.
  • Across the 11 months ending August 2026, Curver’s estimated Share of Search among laundry baskets worldwide decreased from 7.7% to 6.6%.
  • Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among laundry baskets worldwide decreased from 7.7% to 6.6%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among laundry baskets worldwide peaked at 43.8% in May 2026 and was lowest at 28.4% in December 2025.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide peaked at 51.8% in December 2025 and was lowest at 35.7% in May 2026.
  • Across the 11 months ending August 2026, Curver’s estimated Share of Search among laundry baskets worldwide peaked at 7.7% in October 2025 and was lowest at 5.7% in December 2025.
  • Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among laundry baskets worldwide peaked at 10.3% in June 2026 and was lowest at 6% in February 2026.
  • Across the 11 months ending August 2026, Muji’s estimated Share of Search among laundry baskets worldwide peaked at 7.9% in March 2026 and was lowest at 6% in February 2026.
  • Across the 11 months ending August 2026, Brabantia rose from 2nd to 1st among laundry baskets worldwide.
  • Across the 11 months ending August 2026, Joseph Joseph fell from 1st to 2nd among laundry baskets worldwide.
  • Across the 11 months ending August 2026, Muji and Wham held steady: their estimated Share of Search among laundry baskets worldwide each moved less than 0.5 percentage points.

How did search popularity change for laundry baskets worldwide in August 2026?

  1. In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.

  2. In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.

  3. In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

  4. In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

  5. In August 2026, Curver rose from 5th to 3rd among laundry baskets worldwide.

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