Joseph Joseph vs Muji:Which is searched more?

Name: Joseph Joseph vs Muji: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Joseph Joseph had more branded searches than Muji among laundry baskets worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Muji’s 22.2K, and held a 40.1% Share of Search versus Muji’s 6.6%. These are worldwide searches for English-language branded terms.

Share of Search among laundry baskets worldwide in August 2026Which is more popular in search, Joseph Joseph or Muji?

Follow Joseph Joseph vs Muji and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Joseph Joseph or Muji?

Compare the laundry baskets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Joseph Joseph and Muji among laundry baskets worldwide, by month

Month	Joseph Joseph	Muji
Oct 2025	46.8%	6.3%
Nov 2025	48.3%	6.5%
Dec 2025	51.8%	7%
Jan 2026	48.2%	6.5%
Feb 2026	45%	6%
Mar 2026	39.5%	7.9%
Apr 2026	43.8%	7.2%
May 2026	35.7%	7.2%
Jun 2026	41.6%	6.9%
Jul 2026	38.9%	7.8%
Aug 2026	40.1%	6.6%
Sep 2026	—	—

How has the Joseph Joseph and Muji comparison changed over the last 12 months?

3 findings

Joseph Joseph was ahead of Muji in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide moved from 46.8% to 40.1%, and its estimated monthly branded searches held steady at 135K.
Across the 11 months ending August 2026, Muji’s estimated Share of Search among laundry baskets worldwide moved from 6.3% to 6.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for laundry baskets worldwide in August 2026?

2 changes

In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Joseph Joseph’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.