Brandwave

How popular isJoseph Joseph in search?

In August 2026, there were an estimated 135K branded searches for Joseph Joseph worldwide which held steady over the last 11 months. Joseph Joseph holds 40.1% estimated Share of Search among laundry baskets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia40.1%
  2. Joseph Joseph40.1%
  3. Curver6.6%
  4. Iris Ohyama6.6%
  5. Muji6.6%
  6. Wham0.12%
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Which laundry baskets compete with Joseph Joseph?

Joseph Joseph against laundry baskets worldwide, by month

Share of Search by month for Brabantia, Joseph Joseph, Curver, Iris Ohyama, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaJoseph JosephCurverIris OhyamaMujiWham
Oct 202531.4%46.8%7.7%7.7%6.3%0.14%
Nov 202532.2%48.3%6.5%6.5%6.5%0.09%
Dec 202528.4%51.8%5.7%7%7%0.1%
Jan 202632.2%48.2%6.5%6.5%6.5%0.14%
Feb 202636.7%45%6%6%6%0.13%
Mar 202639.5%39.5%6.5%6.5%7.9%0.11%
Apr 202635.7%43.8%5.9%7.2%7.2%0.13%
May 202643.8%35.7%5.9%7.2%7.2%0.13%
Jun 202634.3%41.6%6.9%10.3%6.9%0.15%
Jul 202638.9%38.9%6.4%7.8%7.8%0.11%
Aug 202640.1%40.1%6.6%6.6%6.6%0.12%
Sep 2026——————

  1. 1.Brabantia

    40.1%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  2. 2.Joseph Joseph

    40.1%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  3. 3.Curver

    6.6%

    Moved from 5th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  4. 4.Iris Ohyama

    6.6%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Muji

    6.6%

    Moved from 4th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1.3 points.

  6. 6.Wham

    0.12%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between Joseph Joseph and its closest rivals

How has branded search demand for Joseph Joseph changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Joseph Joseph worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide decreased from 46.8% to 40.1%.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide peaked at 51.8% in December 2025 and was lowest at 35.7% in May 2026.
  • Across the 11 months ending August 2026, Joseph Joseph fell from 1st to 2nd among laundry baskets worldwide.

How did search popularity change for laundry baskets worldwide in August 2026?

  1. In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.

  2. In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.

  3. In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

  4. In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

  5. In August 2026, Curver rose from 5th to 3rd among laundry baskets worldwide.

Where does Joseph Joseph compete?

Joseph Joseph is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards3rd of 69.7%Show ranking
Kitchen timer brands3rd of 611.6%Show ranking
Soap dispenser brands2nd of 615.9%Show ranking
Bathroom accessory brands2nd of 624.5%Show ranking
Compost caddy brands2nd of 631.8%Show ranking
Laundry baskets2nd of 640.1%Shown above
Toilet brush brands1st of 646.8%Show ranking
Cutting boards1st of 676.6%Show ranking

How is Joseph Joseph measured?

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • joseph joseph

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How the Brand Demand Index is measured

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