Brandwave

How popular isGLOBAL in search?

In September 2026, there were an estimated 34K branded searches for GLOBAL worldwide which is down 17.9% over the last 12 months. GLOBAL holds 0.06% estimated Share of Search among knife set brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid64.6%
  2. Cuisinart12.1%
  3. Made In9.9%
  4. Joseph Joseph8%
  5. Ninja5.4%
  6. GLOBAL0.06%
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Which knife set brands compete with GLOBAL?

GLOBAL against knife set brands worldwide, by month

Share of Search by month for KitchenAid, Cuisinart, Made In, Joseph Joseph, Ninja, GLOBAL. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidCuisinartMade InJoseph JosephNinjaGLOBAL
Oct 202570.9%11%7.4%7.4%3.3%0.05%
Nov 202570.8%10.7%8.7%5.9%3.9%0.05%
Dec 202571.6%11%7.3%6%4%0.06%
Jan 202666.3%12.4%8.3%8.3%4.6%0.05%
Feb 202668.4%10.5%8.6%8.6%3.9%0.06%
Mar 202667.3%12.6%8.5%8.5%3.1%0.06%
Apr 202669.7%10.9%7.2%8.9%3.3%0.05%
May 202664.5%14.7%9.8%8%3%0.05%
Jun 202665.9%12.5%10.2%8.3%3.1%0.05%
Jul 202663.7%14.7%9.9%8%3.6%0.05%
Aug 202661.8%14.1%9.4%9.4%5.2%0.06%
Sep 202664.6%12.1%9.9%8%5.4%0.06%

  1. 1.KitchenAid

    64.6%

    Held 1st. 884K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Cuisinart

    12.1%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2 points.

  3. 3.Made In

    9.9%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Joseph Joseph

    8%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  5. 5.Ninja

    5.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.GLOBAL

    0.06%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between GLOBAL and its closest rivals

Every comparison with GLOBAL

How has branded search demand for GLOBAL changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for GLOBAL worldwide fell from 41.5K to 34K.
  • Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among knife set brands worldwide held steady, from 0.05% to 0.06%.

How did search popularity change for knife set brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 61.8% to 64.6%.

  2. In September 2026, Cuisinart lost estimated Share of Search among knife set brands worldwide, from 14.1% to 12.1%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 9.4% to 8%.

  4. Ninja’s estimated Share of Search among knife set brands worldwide has gained ground for 3 months in a row, from 3.1% to 5.4% in September 2026.

  5. In September 2026, Made In rose from 4th to 3rd among knife set brands worldwide.

Where does GLOBAL compete?

GLOBAL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cutlery brands7th of 70.04%Show ranking
Knife set brands6th of 60.06%Shown above
Kitchen knife brands4th of 54.3%Show ranking
Carving fork brands3rd of 30.03%Show ranking
Sharpening stone brands4th of 65.1%Show ranking
Chef knife brands3rd of 512.1%Show ranking
Steak knives brands3rd of 412.9%Show ranking
Meat fork brands2nd of 327.5%Show ranking
Knife block brands2nd of 329.7%Show ranking

How is GLOBAL measured?

Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • global carving fork
  • global kitchen knives
  • global knives

Do you work for GLOBAL? To request corrections or removal please contact us via our support page and we will be happy to assist.

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