Brandwave

Bbq tool brands:Which brands are most popular in search?

In August 2026, Napoleon was the most searched among bbq tool brands worldwide, with an estimated 1.2M branded searches and 49.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Napoleon49.5%
  2. KitchenAid33.4%
  3. Cuisinart8.2%
  4. Traeger4.5%
  5. Weber4.5%
  6. Oxo0.01%

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Share of SearchLeaderboard

Compare the bbq tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bbq tool brands worldwide, by month

Share of Search by month for Napoleon, KitchenAid, Cuisinart, Traeger, Weber. The figures are in the table below the chart.

View monthly share of search table
MonthNapoleonKitchenAidCuisinartTraegerWeberOxo
Oct 202553.3%35.5%5.9%2.6%2.6%<0.01%
Nov 202538.4%46.8%7.7%4.2%2.8%<0.01%
Dec 202538.4%46.8%7.7%4.2%2.8%<0.01%
Jan 202647.4%38.5%7.8%3.5%2.9%0.02%
Feb 202653.3%35.5%5.9%3.2%2.1%<0.01%
Mar 202651.3%34.2%6.9%3.8%3.8%<0.01%
Apr 202645.4%37.2%6.1%5%6.1%<0.01%
May 202651.9%28.5%7%5.7%7%0.01%
Jun 202648.6%32.8%6.6%6.6%5.4%0.01%
Jul 202649%33.1%8.1%4.4%5.4%0.01%
Aug 202649.5%33.4%8.2%4.5%4.5%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Napoleon

    49.5%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.KitchenAid

    33.4%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Cuisinart

    8.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Traeger

    4.5%

    Moved from 5th to 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Weber

    4.5%

    Moved from 4th to 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.

  6. 6.Oxo

    0.01%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bbq tool brands worldwide?

In August 2026, Napoleon was the most searched among bbq tool brands worldwide, with an estimated 1.2M branded searches and 49.5% estimated Share of Search within this set. KitchenAid is in 2nd place, 16.1 percentage points behind at 33.4% Share of Search.

Global bbq tool brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Napoleon53.3% → 49.5%53.3%Oct 202538.4%Nov 20251st
KitchenAid35.5% → 33.4%46.8%Nov 202528.5%May 20262nd
Cuisinart5.9% → 8.2%8.2%Aug 20265.9%Oct 20253rd
Traeger2.6% → 4.5%6.6%Jun 20262.6%Oct 20254th
Weber2.6% → 4.5%7%May 20262.1%Feb 20265th
Oxo<0.01% → 0.01%0.02%Jan 2026<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq tool brands worldwide decreased from 53.3% to 49.5%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among bbq tool brands worldwide decreased from 35.5% to 33.4%.
  • Across the 11 months ending August 2026, Cuisinart’s estimated Share of Search among bbq tool brands worldwide increased from 5.9% to 8.2%.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq tool brands worldwide increased from 2.6% to 4.5%.
  • Across the 11 months ending August 2026, Weber’s estimated Share of Search among bbq tool brands worldwide increased from 2.6% to 4.5%.
  • Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq tool brands worldwide peaked at 53.3% in October 2025 and was lowest at 38.4% in November 2025.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among bbq tool brands worldwide peaked at 46.8% in November 2025 and was lowest at 28.5% in May 2026.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq tool brands worldwide peaked at 6.6% in June 2026 and was lowest at 2.6% in October 2025.
  • Across the 11 months ending August 2026, Weber’s estimated Share of Search among bbq tool brands worldwide peaked at 7% in May 2026 and was lowest at 2.1% in February 2026.
  • Across the 11 months ending August 2026, Oxo held steady: its estimated Share of Search among bbq tool brands worldwide moved less than 0.5 percentage points.

How did search popularity change for bbq tool brands worldwide in August 2026?

  1. In August 2026, Weber lost estimated Share of Search among bbq tool brands worldwide, from 5.4% to 4.5%.

  2. KitchenAid’s estimated Share of Search among bbq tool brands worldwide has gained ground for 3 months in a row, from 28.5% to 33.4% in August 2026.

  3. In August 2026, Traeger rose from 5th to 4th among bbq tool brands worldwide.

  4. Estimated monthly branded searches for Napoleon worldwide fell 33.3% over 11 measured months, from 1.8M to 1.2M in August 2026.

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