How popular isGLOBAL?
In October 2026, people searched for GLOBAL by name about 58,900 times worldwide, a 40.8% decrease from the previous year. These searches made up 6.9% of all global BBQ tool brand searches, placing GLOBAL sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about BBQ tool brands, GLOBAL did not appear in any of the answers.
GLOBAL is the sixth most searched of 8 competitors and not named in the AI answers we collected.
WeberShare of searches 50%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ZWILLINGShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TraegerShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
WusthofShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
GLOBALShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top BBQ tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GLOBAL did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wusthof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ tool brands
5 answers
Asked ChatGPT
“Which BBQ tool brand should I buy?”
Asked ChatGPT
“What are the best BBQ tool brands?”
Asked ChatGPT
“What's the best BBQ tool brand for easy grilling?”
Searched Google, AI Overview
“best bbq tools”
Searched Google, AI Overview
“grill tool set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
How often do people search for GLOBAL compared with other BBQ tool brands worldwide?
Share of searches by month for Weber, ZWILLING, Traeger, Wusthof, OXO, GLOBAL, Napoleon, Cuisinart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | ZWILLING | Traeger | Wusthof | OXO | GLOBAL | Napoleon | Cuisinart |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.5% | 12.5% | 9.5% | 11% | 6% | — | 2% | 3.5% |
| Dec 2025 | 57.1% | 8.6% | 10% | 11.6% | 8% | — | 2.3% | 2.3% |
| Jan 2026 | 51.8% | 9.8% | 9.8% | 12.5% | 10.7% | — | 2.7% | 2.7% |
| Feb 2026 | 54.7% | 8.1% | 9.3% | 12.8% | 8.1% | — | 3.5% | 3.5% |
| Mar 2026 | 42.9% | 5.4% | 5.4% | 16.7% | 10.3% | — | 3.4% | 15.8% |
| Apr 2026 | 63% | 4.3% | 5.8% | 6.3% | 12% | — | 6.3% | 2.4% |
| May 2026 | 59.7% | 1.9% | 5.7% | 7.3% | 15.6% | — | 7% | 2.9% |
| Jun 2026 | 60.8% | 1.9% | 6.5% | 2.3% | 17.2% | — | 7.8% | 3.6% |
| Jul 2026 | 58.5% | 2.4% | 7.8% | 2.9% | 17.1% | — | 6.8% | 4.4% |
| Aug 2026 | 63.8% | 5.2% | 5.2% | 4% | 12.1% | — | 6.9% | 2.9% |
| Sep 2026 | 60.6% | 7.6% | 7.6% | 6.1% | 10.6% | — | 3.8% | 3.8% |
| Oct 2026 | 50% | 10% | 9.2% | 9.2% | 8.5% | 6.9% | 3.8% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 650 | -18.8% | -10.6 points | |
| 2, moved from 4th to 2nd | 10% | 130 | +30% | +2.4 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 9.2% | 120 | +20% | +1.7 points | |
| 4, moved from 5th to 4th | 9.2% | 120 | +50% | +3.2 pointsmoved from 5th to 4th | |
| 5, moved from 2nd to 5th | 8.5% | 110 | -21.4% | -2.1 pointsmoved from 2nd to 5th | |
| 6, entered at 6th | 6.9% | 90 | — | — | |
| 7, held 7th | 3.8% | 50 | 0% | +0.1 points | |
| 8, moved from 6th to 8th | 2.3% | 30 | -40% | -1.5 pointsmoved from 6th to 8th |
1.
Weber50%
Held 1st. 650 estimated branded searches, -18.8% vs prior month. Share -10.6 points.
2.
ZWILLING10%
Moved from 4th to 2nd. 130 estimated branded searches, +30% vs prior month. Share +2.4 points.
3.
Traeger9.2%
Held 3rd. 120 estimated branded searches, +20% vs prior month. Share +1.7 points.
4.
Wusthof9.2%
Moved from 5th to 4th. 120 estimated branded searches, +50% vs prior month. Share +3.2 points.
5.
OXO8.5%
Moved from 2nd to 5th. 110 estimated branded searches, -21.4% vs prior month. Share -2.1 points.
6.
GLOBAL6.9%
Entered at 6th. 90 estimated branded searches, — vs prior month. Share —.
7.
Napoleon3.8%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share +0.1 points.
2.3%
Moved from 6th to 8th. 30 estimated branded searches, -40% vs prior month. Share -1.5 points.
Weber, ZWILLING and 4 other brands sell other things too, so only their searches that name this product count here, like “weber bbq tools”.
Compare popularity between GLOBAL and its closest rivals
Every comparison with GLOBAL
20 comparisons
- GLOBAL vs Wusthof
- GLOBAL vs ZWILLING
- GLOBAL vs Shun
- GLOBAL vs Victorinox
- GLOBAL vs MAC
- Cuisinart vs GLOBAL
- GLOBAL vs Ninja
- GLOBAL vs KitchenAid
- GLOBAL vs Mercer Culinary
- GLOBAL vs Joseph Joseph
- GLOBAL vs Made In
- GLOBAL vs Naniwa
- GLOBAL vs Norton Abrasives
- GLOBAL vs Shapton
- GLOBAL vs Smith's
- GLOBAL vs Trend
- GLOBAL vs OXO
- GLOBAL vs Traeger
- GLOBAL vs Weber
- GLOBAL vs Napoleon
How has branded search demand for GLOBAL changed worldwide over the last 12 months?
1 finding
- Across the 12 months ending October 2026, estimated monthly branded searches for GLOBAL worldwide fell from 99.3K to 58.9K.
How did search popularity change for BBQ tool brands worldwide in October 2026?
6 changes
In October 2026, ZWILLING overtook OXO and Traeger to rank 2nd among BBQ tool brands worldwide, with 10% of the searches.
In October 2026, Wusthof overtook OXO to rank 4th among BBQ tool brands worldwide, with 9.2% of the searches.
In October 2026, Traeger gained share of searches among BBQ tool brands worldwide, from 7.6% to 9.2%.
In October 2026, Weber lost share of searches among BBQ tool brands worldwide, from 60.6% to 50%.
In October 2026, OXO lost share of searches among BBQ tool brands worldwide, from 10.6% to 8.5%.
In October 2026, Cuisinart lost share of searches among BBQ tool brands worldwide, from 3.8% to 2.3%.
How are GLOBAL’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- global carving fork
- global chef knife
- global kitchen knives
- global knife block
- global knife block set
- global knife set
- global knives
- global steak knives
- global whetstone
Do you work for GLOBAL? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does GLOBAL compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Kitchen knife brands | 2nd of 6 | 22.3% | Show ranking |
| Knife set brands | 6th of 11 | 5.9% | Show ranking |
| Sharpening stone brands | 8th of 8 | 0.51% | Show ranking |
| Steak knives brands | 4th of 4 | 4.7% | Show ranking |
| Knife block brands | 2nd of 4 | 30.9% | Show ranking |
| BBQ tool brands | 6th of 8 | 6.9% | Shown above |
Is GLOBAL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.