GLOBAL vs WÜSTHOF:Which is more popular by branded search?
In August 2026, WÜSTHOF had more branded searches than GLOBAL among kitchen knife brands worldwide. WÜSTHOF was estimated to have 46K branded searches compared to GLOBAL’s 34K, and held a 6% Share of Search versus GLOBAL’s 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, GLOBAL or WÜSTHOF?
Compare brands that offer knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WÜSTHOF, GLOBAL. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | ZWILLING | WÜSTHOF | GLOBAL | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.4% | 6.2% | 4.4% | 3.8% |
| Nov 2025 | 48.4% | 32.3% | 7.3% | 6.6% | 5.5% |
| Dec 2025 | 52.3% | 28.7% | 7.1% | 5.8% | 6.1% |
| Jan 2026 | 49.8% | 33.4% | 6.5% | 5.5% | 4.7% |
| Feb 2026 | 50.8% | 33.7% | 6.9% | 4.6% | 4% |
| Mar 2026 | 55.3% | 30.1% | 6.4% | 4.1% | 4.1% |
| Apr 2026 | 50.9% | 33.9% | 7.2% | 4.6% | 3.3% |
| May 2026 | 56.3% | 30.7% | 5.7% | 4.2% | 3.1% |
| Jun 2026 | 59.2% | 26.4% | 5.9% | 4.4% | 4.1% |
| Jul 2026 | 60.3% | 26.9% | 5.3% | 4.5% | 3% |
| Aug 2026 | 59.5% | 26.4% | 6% | 4.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the GLOBAL and WÜSTHOF comparison changed over the last 12 months?
3 findings
- WÜSTHOF was ahead of GLOBAL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GLOBAL’s estimated Share of Search among kitchen knife brands worldwide held steady at 4.4%, and its estimated monthly branded searches moved from 41.4K to 34K.
- Across the 11 months ending August 2026, WÜSTHOF’s estimated Share of Search among kitchen knife brands worldwide moved from 6.2% to 6%, and its estimated monthly branded searches moved from 57.7K to 46K.
How did search popularity change for kitchen knife brands worldwide in August 2026?
2 changes
In August 2026, WÜSTHOF gained estimated Share of Search among kitchen knife brands worldwide, from 5.3% to 6%.
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GLOBAL’s and WÜSTHOF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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